Member Article

Engage cooks up website for new vegan startup

Digital agency Engage has partnered with new startup Vegan Fried Chick*n (VFC) to deliver a website to support the brand launch and drive sales.

Launched in December 2020, VFC is the brainchild of Matthew Glover, the founder of Veganuary, and Adam Lyons, owner of Source Restaurant in York. The duo founded the brand new vegan fried chicken provider after perfecting the secret recipe during lockdown in March 2020.

Engage worked with VFC to deliver the bespoke design and delivery of a unique e-commerce store. The website enables VFC to manage and ship orders to customers, and reflects the brand’s bold mission statement; an act of positive rebellion against a system that has contributed to climate change, environmental destruction, and factory farming.

Since its launch on 17 December 2020, the website has driven 2,121 orders with a product value of over £52,000. VFC has also secured over 13,000 Instagram followers.

Matthew Glover, Co-Founder at VFC, commented: “As a brand new startup it was crucial that we launched with a bang, and the website that Engage has delivered has enabled us to do just that. Although we believe in our products and our mission, it’s been astounding to see the level of orders being placed and the success we’ve already achieved. Working with the team at Engage has been fantastic, and we’ll absolutely collaborate with them on future digital projects.”

Alex Willcocks, Co-founder at Engage, added: “It’s been really exciting to work with such an inspiring new startup. Not only does VFC have a strong, ethical mission, but its products are delicious.

“The results speak for themselves and highlight the significant impact that the website has had in generating a successful brand launch. It’s been fantastic to experience the growth of VFC, and we’re looking forward to working with Matthew and Adam on future exciting projects.”

Engage was appointed by VFC after a recommendation from Elmwood, the brand consultancy responsible for creating the VFC brand.

This was posted in Bdaily's Members' News section by Lucky North .