Outdoor media brand signs exclusive Champions League content deal with BT Sport

A London-based outdoor media specialist has secured a deal to broadcast Champions League footage on screens across the country.

Ocean Outdoor has signed an exclusive partnership with BT Sport to broadcast next day match clips from UEFA’s Champions League last 16 fixtures - through to the final in May - on digital screens.

The partnership begins today with a collection of 60 second clips featuring Liverpool’s match against RB Leipzig to be carried on 16 advertising screens in seven cities including London, Birmingham, Manchester, Liverpool, Newcastle, Edinburgh and Glasgow.

Ocean’s out of home coverage will continue until May 31 featuring clips from Manchester City and Chelsea matches as well as Premier League champions Liverpool.

Ocean Outdoor head of content and sponsorship, Kevin Henry, commented: “Primetime TV sport and premium DOOH are natural allies.

“The extension of BT Sport’s UEFA coverage onto our screens launches a superb summer of sport for Ocean’s large format portfolio, bringing the best championships to even wider audiences over and above the TV and mobile screen.”

Ed Cracknell, head of marketing, BT Sport added: “It has been fantastic to work with Ocean to create this innovative way to showcase some of the tremendous content and the innovative features on the BT Sport App; allowing fans to come together and get closer to the sport they love.”

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