Starry outlook for Moonpig as increased demand drives doubled revenue

An online greeting card platform has today announced that it is on track to double its revenue for this year.

Moonpig Group, headquartered in London, has predicted that its revenue for the financial year ending 30 April will be approximately £346m, double 2020’s £173m.

The company reported a “significant” increase in demand across the first three quarters of the year, and saw its “strongest ever” trading week this month ahead of Valentine’s Day.

It said that consumer habits have changed, with more frequent purchases and higher average order costs as customers add gifts to their greeting card orders.

Throughout the year, the group has invested in increased marketing spend as well as higher temporary staffing levels to meet demand.

Moonpig commented: “The significant increase in demand seen in the first half of the year continued through the third quarter, and last week we saw the strongest ever trading week in the group’s history ahead of Valentine’s Day.

“Purchase frequency remains unusually elevated due to Covid-19 related restrictions, and we are now also seeing a temporary increase in average order values, as more customers attach gifts to their orders.

“In line with our strategy in the first half of the year we have further increased marketing activity to accelerate customer acquisition.

“Accordingly, we now expect revenue for the financial year ending 30 April 2021 to be approximately double the £173m revenue for the previous year.

“The higher levels of customer purchase frequency and elevated gift attach rates are both expected to moderate as lockdown restrictions ease.”

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__currentLoopData
tag
loop
picture
caption
sectors
regions

Params
0	`obLevel`
1	`__env`
2	`app`
3	`errors`
4	`article`
5	`body`
6	`canonicalUrl`
7	`sponsored`
8	`sponsored2024`
9	`content`
10	`headline`
11	`mainImage`
12	`profile`
13	`title`
14	`__currentLoopData`
15	`tag`
16	`loop`
17	`picture`
18	`caption`
19	`sectors`
20	`regions`

layouts._tracking (resources/views/layouts/_tracking.blade.php)19blade


obLevel
__env
app
errors
article
body
canonicalUrl
sponsored
sponsored2024
content
headline
mainImage
profile
title
__currentLoopData
tag
loop
picture
caption

Params
0	`obLevel`
1	`__env`
2	`app`
3	`errors`
4	`article`
5	`body`
6	`canonicalUrl`
7	`sponsored`
8	`sponsored2024`
9	`content`
10	`headline`
11	`mainImage`
12	`profile`
13	`title`
14	`__currentLoopData`
15	`tag`
16	`loop`
17	`picture`
18	`caption`

uri: GET articles/{year}/{month}/{date}/{slug}
middleware: web
as: articles.article
controller: App\Http\Controllers\ArticleController@getArticle
namespace: App\Http\Controllers
prefix: /articles
where
file: app/Http/Controllers/ArticleController.php:58-111

25 statements were executed, 6 of which were duplicated, 19 unique127ms

select * from "articles" where "published_at"::date = '2021-02-18' and "slug" = 'starry-outlook-for-moonpig-as-increased-demand-drives-doubled-revenue' and "type" != 'blog' and "articles"."deleted_at" is null limit 1

51.29ms/app/Database/Articles.php:27production

Metadata
Bindings	0. 2021-02-18 1. starry-outlook-for-moonpig-as-increased-demand-drives-doubled-revenue 2. blog
Backtrace	16. /app/Database/Articles.php:27 17. /app/Infrastructure/Cache/Articles.php:30 18. /app/Http/Controllers/ArticleController.php:61 21. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 22. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219

select "tags".*, "taggables"."taggable_id" as "pivot_taggable_id", "taggables"."tag_id" as "pivot_tag_id", "taggables"."taggable_type" as "pivot_taggable_type" from "tags" inner join "taggables" on "tags"."id" = "taggables"."tag_id" where "taggables"."taggable_id" in ('4530f705-afb9-419d-b271-dcca761557b8') and "taggables"."taggable_type" = 'article' and "tags"."deleted_at" is null

23.25ms/app/Http/Controllers/ArticleController.php:80production

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Backtrace	18. /app/Http/Controllers/ArticleController.php:80 21. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 22. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219 23. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:176 24. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:680

select * from "profiles" where "profiles"."id" = 'd2a1b3c6-d87d-49f3-afc3-c65b49d18d1a' limit 12.13ms/app/Views/Analytics/PublishedItem.php:36production

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select * from "editors" where "editors"."profile_id" = 'd2a1b3c6-d87d-49f3-afc3-c65b49d18d1a' limit 11.07ms/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

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Backtrace	16. /vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23 19. /app/Domain/Profiles/Profile.php:127 20. /app/Views/Analytics/PublishedItem.php:36 21. /app/Http/Controllers/ArticleController.php:82 24. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45

select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '4530f705-afb9-419d-b271-dcca761557b8' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null

2.89ms/app/Http/Controllers/ArticleController.php:107production

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Backtrace	19. /app/Http/Controllers/ArticleController.php:107 22. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 23. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219 24. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:176 25. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:680

select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = 'd2a1b3c6-d87d-49f3-afc3-c65b49d18d1a' and "imageables"."imageable_type" = 'profile' and "images"."deleted_at" is null

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select * from "premium_memberships" where "premium_memberships"."profile_id" = 'd2a1b3c6-d87d-49f3-afc3-c65b49d18d1a' and "premium_memberships"."profile_id" is not null limit 1

2.83ms/app/Domain/Profiles/Profile.php:116production

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select * from "editors" where "editors"."profile_id" = 'd2a1b3c6-d87d-49f3-afc3-c65b49d18d1a' limit 1530μs/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

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select * from "profile_pages" where "profile_pages"."profile_id" = 'd2a1b3c6-d87d-49f3-afc3-c65b49d18d1a' and "profile_pages"."profile_id" is not null limit 1

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select * from "editors" where "editors"."profile_id" = 'd2a1b3c6-d87d-49f3-afc3-c65b49d18d1a' limit 11.83ms/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

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select * from "editors" where "editors"."profile_id" = 'd2a1b3c6-d87d-49f3-afc3-c65b49d18d1a' limit 1640μs/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

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select * from "partners" where "partners"."deleted_at" is null order by "created_at" asc3.66ms/app/Domain/Partners/PartnerRepository.php:58production

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = 'bc10c42f-ed28-4810-b1c9-ad5f5e75d131' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '61fdb3d2-dc48-4ed2-addc-2b628ee90b43' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = 'b03116a0-abce-47bf-b25d-251b2a3a94bf' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '1b2e71ec-cab4-4833-bf36-39846c13bd0e' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '743a18b7-f43c-4b89-83f8-047bcee61c5b' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '08571622-e1f2-4f34-a28c-754812d2e981' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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Starry outlook for Moonpig as increased demand drives doubled revenue

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