Member Article

Swiss cycling brand - ASSOS - appoints Serotonin as global digital agency

Manchester digital marketing agency, Serotonin, has been appointed by ASSOS following a highly competitive worldwide pitch.

The prestigious cycling wear brand, which was founded in Switzerland in 1974, has handed its global ecommerce brief to Serotonin.

Serotonin will manage, strategise and deliver all of ASSOS’ paid media activity. This includes paid search (across Google and Bing), paid social (across Facebook and Instagram) and third-party activity across programmatic channels.

The agency will carry out the work from its Manchester base while the remit is inclusive of all of ASSOS’ 12 markets, including US, UK, Italy, Australia, Spain, France, Germany, Switzerland, Benelux and Austria.

Speaking of the appointment, ASSOS’ Marketing Director, Bill Fraser, said: “Serotonin’s knowledge of digital platforms and multi-channel ecommerce strategies, alongside their understanding of our brand, really impressed during the pitch process. They were in tune with our need to have a bespoke service and demonstrated a willingness to go the extra mile.

“Since we have started working with the team we have seen significant improvements in results across digital media, we have branched out into new territories, and introduced new channels.

“We are looking forward to a growing partnership with Serotonin, launching new products and campaigns, and delivering our brand and business objectives.”

Dom Carter, co-founder and Digital Director at Serotonin, said: “This win cements Serotonin’s place as a key player in the digital marketing agency arena. We’ve always aimed high and had big ambitions and this appointment is testament to that. We offer world class ecommerce marketing through our bespoke client approach, which combines data and creative to produce results that deliver great returns. We’re a relatively small team, but we think big. Our size allows us to offer a fully personable service while our values mean we are committed to delivering world class work through our tenacious attitude and dedication to true teamwork.”

Serotonin has a wealth of experience in helping brands grow their revenue through digital channels and lists West Tower, HTC Health, Blake Mill, MAPP, LOFT Interiors and Escapism Bar Group among its clients.

This was posted in Bdaily's Members' News section by Lucy Yates .