London crazy golf firm takes swing at international growth with new US venues

A London-based crazy golf brand is set to launch into the US after securing multi-million dollar investment to expand.

Swingers is set to launch its newest site in Washington D.C.’s Dupont Circle in the summer as well as a New York venue later this year, after raising $20m in follow-on funding from Cain International.

Founded in a London warehouse in 2014, Swingers specialises in its own crazy golf concept, combining the game with street food, cocktails, a theatrical setting and a live DJ.

The financing will support a robust opening pipeline in the US, to follow its UK locations at London’s City and West End.

Swingers CEO and co-founder, Matt Grech-Smith, commented: “What started out as a five-month pop-up in a London warehouse in 2014, has since grown into two permanent venues in London, and an exciting development pipeline to come.

“Having spent a few years getting our blueprint for our immersive, competitive experience right, bringing it to the States was a natural next chapter and one that we think will capture the imagination and sense of fun of D.C. and New York City.

“We’re thrilled to put a stake in the ground in two of the U.S.’s most influential cities, known for their electric nightlife, diverse culture and prominent hospitality industries.”

Jonathan Goldstein, chief executive at Cain International, added: “We remain hugely confident in the ongoing appeal of unique experiential leisure concepts, as well as in Jeremy, Matt and their team as they look to continue the growth trajectory that the Swingers brand has been on since Cain’s initial investment in 2018.

“There is an exciting pipeline of opportunities for the team ahead and we are thrilled to both bring the concept to a new market and re-open the very popular sites in London.”

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