Skipton pet care company expands into dog and cat food with latest acquisition

A Skipton pet care company has announced that it is expanding into new areas with its acquisition of a pet food firm.

Assisi Pet Care, which owns natural dog treat supplier Hollings, has acquired family-owned Town & Country Petfoods for an undisclosed sum.

The acquisition sees Assisi expand into the dog foods category, as well as cat foods and treats.

Town & Country currently employs 26 staff, all of which are expected to join the Assisi team.

Peter Mangion, CEO of Assisi, commented: “We are very grateful to the Parkinson family for partnering with Assisi and for trusting us to help take the Town & Country business and its successful HiLife brand to the next phase of its development.

“I am personally delighted that family members Tony and Peter Parkinson, and their sister, Julie Bitowt, have agreed to remain with the company as we integrate our existing sales, marketing, finance and operations functions, into the well-established Town & Country teams based at Melton Mowbray.

“Having completed our first acquisition just five months ago, Assisi’s rapid growth trajectory is on track and we are grateful for the continued support of Harwood as we move, with pace, to deliver on our ambitious strategy to become a leader in the European pet care sector.

“This transformational deal has created a £35m turnover business which is well-placed to offer a huge array of products to the rapidly expanding pet care market.”

Tony Parkinson, Town & Country’s managing director, said: “As a family, we are very pleased that our brand and our Melton Mowbray team will be playing such a pivotal role in Assisi’s exciting and ambitious plans.

“The high quality of product and service that pet owners and trade customers have come to expect from HiLife will be the benchmark for the expanding business.

“We believe that the creation of this larger business will bring a fresh, much needed presence in what remains one of the most satisfying markets in which to operate.”

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