Member Article

Experienced technical hires boost Force24’s ambitious growth plans

Marketing automation platform Force24 has made further strides towards its goal of tripling headcount by 2024, with the appointment of two senior leaders.

David Turner and Matt Cox have joined the 11-year-old business as chief technology officer and finance director respectively, bolstering the Yorkshire brand’s plans to build a 170-strong workforce – which currently stands at 76.

Previously a channel partner manager with American multinational software company Red Hat, technologist David has dedicated the past decade of his career into helping scale start ups – based in the UK, Europe and Africa – utilising ecommerce, marketing automation and adtech tracking techniques.

One of his career highlights includes playing a pivotal role in transforming South African online shopping enterprise Takealot.com, into a leading digital mass retailer.

David wants to utilise his experience to focus on building Force24’s product management and product engineering capabilities, to enhance the customer experience for the 2,500 brands and 4,500 marketers it supports.

“Force24’s vision is aligned with my own and it’s my sweet spot for the types of businesses that I’m passionate about helping,” said David – also former vice president of engineering at ResponseTap.

“To grow, we must not only promote internally but bring in new blood that can develop our proposition even more. It’s vital our processes and structure provide the customer with a designed experience that’s unlike anything they’ve ever received before.”

Also joining the senior leadership team, Matt possesses more than ten years in finance and specialises in leading fast-paced, dynamic technology and IT businesses to effectively manage their budgets and systems.

Prior to Force24, he held director roles with edtech firm Tribal Group and cloud-based software provider Epos Now. The latter saw him help to grow a £13 million turnover to over £30 million, more than double the headcount to 450 employees, and expand into six more countries to complement its UK and US presence.

“I’m part of a really exciting team that’s passionate and energetic. There’s so much opportunity for Force24 to capitalise on, tell its story even more and position itself as a true thought leader in automation,” said Matt.

“Having been part of hyper-growth enterprises before, I’m focused on helping the team to accelerate the company vision, enter new markets and make better use of our existing systems and automated processes.”

UK-built and managed multichannel marketing automation platform Force24 supports marketers to deliver hyper-personalised customer communications for B2B and B2C brands including JML, BBC Children in Need and Michelin.

Speaking about the two new recruits, co-founder and commercial director Nick Washbourne added: “David and Matt’s appointments are crucial as to how we maintain our presence as the UK’s fastest growing marketing automation platform.

“They’ll both play pivotal roles in supporting our mission to effectively roll out more intuitive features and expand our services, longer term, across Europe, the Middle East, Africa and the USA. We’re excited to see how they can help us achieve our international ambitions.”

This was posted in Bdaily's Members' News section by Katie Mallinson .