Member Article

Castore rallies into upsized store at Liverpool ONE

Grosvenor Britain & Ireland has announced that premium British sportswear pioneer, Castore, has launched at an upsized 2,600 sq ft retail space at 26 Peter’s Lane, marking the brand’s renewed commitment to Liverpool ONE.

Following Castore’s entrance to the destination in August 2020, the premium performancewear label has selected the new unit to further its bricks-and-mortar success at Liverpool ONE from a more spacious trading position.

As with the previous store, Castore’s new Peter’s Lane address is a stone’s throw from the brand’s Liverpool headquarters, providing an important presence for the brand to celebrate and develop its roots in the city. The Liverpool ONE store will continue to operate in conjunction with the Castore flagship on London’s Kings Road in Chelsea.

Harnessing sports science expertise, world-leading engineering and unique performance fabrics across its men’s and women’s collections, Castore has quickly established a firm reputation and legions of followers. This includes elite athletes such as British Grand Slam champion Andy Murray, who is a board advisor and ambassador, and England rugby caption Owen Farrell who signed a major partnership with Castore in late 2020.

The new boutique on Peter’s Lane has been designed in-house by the Castore team to encapsulate the brand’s ‘Better Never Stops’ ethos. It stocks the entire Castore product range plus several exclusive products and colourways.

Alison Clegg, Managing Director, Asset Management, Grosvenor Britain & Ireland commented: “Castore’s commitment to an upsized store is a solid endorsement for Liverpool ONE, and signifies the resilient demand for bricks-and-mortar retail space across the estate. Castore is is a fantastic locally-owned and internationally-renowned brand to enhance the premium character of Peter’s Lane.”

Tom Beahon, Co-Founder at Castore, added: “After less than twelve months at Liverpool ONE, it has been clear to us that it is the ideal environment, in the heart of the city, to take our brand from strength to strength. We are really excited about the positioning and potential of this new upsized store space, and looking forward to continuing as part the Liverpool ONE community as the UK’s sport and retail sectors take off again in 2021.”

The opening of the new upsized Castore store coincides with the reopening of non-essential retail across the estate, including launch of Europe’s leading aesthetic medical centre, Thérapie Clinic, marking the brand’s debut in the North West region.

This was posted in Bdaily's Members' News section by Elizabeth Ellis .