London produce delivery service fights food waste with expansion into Wales

A London fruit and vegetables delivery service has announced that it is expanding its operations into the southwest of England and South Wales.

Oddbox, which uses fruits and vegetables deemed ‘too ugly’ for supermarkets, has been operating in London for five years, during which times it estimates it has saved 13,970 tonnes of food from going to waste.

The company is now expanding its operations to South Wales and southwest England, including Bristol, Cardiff and Gloucester.

The expansion plans will see Oddbox increase its delivery radius to an additional 700,000 households across Wales and the southwest.

Emilie Vanpoperinghe, co-founder and CEO of Oddbox, commented: “We’re delighted to be expanding Oddbox into Wales and the South West, grow our community of people doing good for the planet and support our growers by rescuing delicious ‘odd’ fruit and veg from going to waste.

“We’re committed to helping people live more sustainably – widening our reach into Wales and the South West means we can have a greater collective impact.

“Knowing that, according to the Drawdown Project, fighting food waste is the number one solution to reverse the climate crisis, this gives us hope that, together, we will leave the planet in a better place for our children.”

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