Coffee and wine bar signs first store in centre of London renovation project

A new coffee and wine bar has announced that it has signed for its first ever location in the centre of London.

Where’s Fred’s, created by the founder of coffee brand District, will be taking a 750 sq ft unit at Frederick’s Place, owned by the Mercers’ Company.

The bar, which will launch this summer, will house a day-to-night concept taking consumers from brunch to evening drinks and nibbles.

The building forms part of the Mercer’s Company City home estate project, which has undergone a £20m renovation over the last 5 years.

Chelsea Finch, founder of Where’s Fred’s, commented: “I’m excited to branch out into the evening sector with an evolutionary concept based on the successful District brand.

“Tucked away in its own unique location, Frederick’s Place is the epitome of an inner-city cultural ecosystem, providing an exclusive location mostly discovered by word and mouth.

“We are excited to launch a new venue that will appeal to everyone – catering to office workers surrounding the area and capturing the London locals looking for either lunch or after-work drinks.

“With brilliant transport links on our doorstep, and a picturesque fascia, Where’s Fred’s debut home at 7 Frederick’s Place will open in time to welcome guests later this summer.”

Simon Taylor, property director at the Mercers’ Company, added: “Our vision for the city home estate was to enhance the beloved traditional cul-de-sac atmosphere and create a contemporary working community in the heart of London.

“Our extensive investment into Frederick’s Place has transformed the location, combining the City’s heritage with modern and desirable office spaces as well as an exciting food and beverage line-up with daytime and evening appeal.

“Where’s Fred’s flexible offer will provide a chic and friendly addition to the destination and we are confident they will fit in exceptionally.”

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