Grammy nominee invests in launch of "next generation" sports agency for Premier League stars

A Grammy-nominated artist has supported two London entrepreneurs as they launch a new “next generation” sports agency.

3 Kingdoms Group, based in the capital, has received investment for its launch from James Worthy, a producer and singer best known for his work with Whitney Houston and Fetty Wap.

The agency will offer services including player management – mostly for Premier League and MLS footballers – performance analytics, mentorship and education, and strategic brand development.

As well as supporting their sports careers, the company said that it is looking to enhance its players’ business and life skills, providing education in finance, law and media.

Tansel Adacan, president of data and operations at 3 Kingdoms Group, commented: “Soccer is an extremely data-rich game because of the number of actions each player makes.

“However, taking that data and interpreting it completely accurately, then democratising those findings to make them accessible beyond the understanding of statisticians and analysts, is where the value really comes into its own.

“With this approach, we help players to achieve stronger bargaining positions by either supporting or challenging any presuppositions or assumptions about the player within the commercial negotiation.”

Steve Sharpe, chief executive, said: “Our players will finish their playing careers with a defined wealth and career plan beyond their playing days and receive individualised support and mentorship which can set them up for a wide range of second careers after soccer in performance, technology, entrepreneurship, all aspects of music, and sports business management.”

Dimi Konstantopoulos, former Middlesbrough, AEK Athens and Greece footballer, added: “Knowing Steve Sharpe, I know this agency has expert commercial understanding, strong ethics and long-term planning to support their careers during and after football, which is exactly what players need from management agencies.”

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