New "outstanding" £9m Ferrari showroom and service centre to open in Leeds

A UK franchise motor firm has announced that it has started work on a new £9m Ferrari showroom.

Ferrari network member, JCT600, has started work on the construction of a new stand-alone two-storey official sales and after sales centre for Ferrari in Leeds, plus an adjacent service centre.

The eight-month project represents a £9m capital investment by the Yorkshire-based automotive retailer and will create a number of new jobs.

After delays due to the pandemic work is now underway and Ferrari Leeds is expected to be open by early 2022.

It will showcase Ferrari’s latest corporate identity and will create an art gallery style experience for customers while also focusing on the use of multi-media and improved interaction.

The new dealership will display the current Ferrari product range as well as cars from the Ferrari Approved programme over two floors, enabling further vehicles to be displayed externally.

It will also feature a 13 bay high-tech workshop which will include a bespoke Classiche area, catering for the maintenance and restoration of older heritage vehicles.

The showroom includes a large nine-screen TV-wall playing content streamed from Italy, as well as a high quality sound system and Ferrari’s new concept ‘community table’ for enhanced interaction with clients and owners. It will also feature a luxury lounge and a separate after-sales consultation bay, plus three rapid electric vehicle charging points in readiness for Ferrari’s hybrid vehicles.

Tom Armstrong, brand director for JCT600’s specialist brands, commented: “Over the last 40 years, JCT600 has enjoyed a long and constructive partnership with Ferrari, with the coveted Prancing Horse remaining one of the most iconic and best-loved car marques, renowned for combining elegance with outstanding performance.

“Despite the current global economic challenges, we are pleased to be demonstrating our ongoing commitment and trust in the brand by investing in this landmark facility which will feature Ferrari’s latest corporate ID and create a truly memorable experience for customers.”

Mark Taylor, property director at JCT600, added: “Providing an outstanding environment in which to enjoy the Ferrari purchase and ownership experience, this new facility will complement the innovative models on display.

“We are confident that it will be very well received by customers and we look forward to welcoming them to our new home.”

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