Education subscription box launches North East lessons after increase in demand

A North East educational subscription box company has announced that it is launching new classes and clubs across the region following an increase in customers.

Geo Journey, based at the North East Business and Innovation Centre (BIC), focuses on teaching children about different countries and cultures, and saw a spike in subscriptions over lockdown as more parents took to homeschooling.

In response, the family-run firm has hired primary school teacher Rachel Shanks to help deliver new classes for pre-school age children and after school clubs for ages four to nine.

The first classes will launch in Newcastle in June, and further sessions will be rolled out in the Sunderland and South Tyneside areas soon after.

Christina Armstrong, co-founder, commented: “We have had such fantastic feedback from our subscription boxes and we know teachers and parents have been using them with great success.

“That sparked the idea to develop a way to deliver the content live and in person.

“We’ve worked with Rachel to develop fun and lively sessions that really grab the children’s attention.

“Geography can sometimes be considered a bit of a dry subject but it has the potential to ignite such excitement and imagination. We’ve been waiting for Covid-19 restrictions to ease and now we can’t wait to get out there to meet our little explorers in person.”

Fiona Waistell, also co-founder, said: “The great thing about being at the BIC is the flexibility to move as we grow and diversify the business.

“This is especially important for businesses who are adapting to the impact of the pandemic and might need to scale up or down over the coming months.

“Knowing that we can move into a bigger office or take on a separate storage unit when the time comes, takes away the headache of finding new premises and changing our address.”

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