Member Article

Bluewater builds back better for the new customer journey

ChargeBox today announced a new partnership with Bluewater, one of Europe’s leading retail and leisure destinations to offer its guests free, fast mobile device charging.

Bluewater is the first retail destination in Europe to offer ChargeBox’s Fast Charge technology which is up to 4 times faster than most shoppers are used to at home*. Therefore a device can be charged from zero to 50% in just 30 minutes, with no cost attached.

Bluewater recognises the importance of keeping their guests connected and that there are few things as irritating or anxiety-inducing as having a low phone battery. The phone is critical to the customer journey and central to the new experiences and technologies being deployed by retailers, from AR gamification to automated mobile checkout. The exponential growth in mobile proximity payments as a convenient alternative to cash post-pandemic gives additional importance to having a charged device.

Ian Hobson, CEO at ChargeBox, says, “We’re thrilled to be providing our brand new, market-leading fast charging solution at Bluewater. They recognise the importance of mobile devices in the shopper journey and are leading the way in improving the shopper experience post-pandemic.”

Robert Goodman, Director of Regional Shopping Centres, Landsec, says “We are always looking at innovative solutions to enhance experiences and to ensure our guests are fully catered for throughout their visit at Bluewater. ChargeBox will provide an additional service and complement the concierge, click and collect elements also available whilst providing connectivity for all.”

The benefits of this new partnership include: · Improving the guest experience post-pandemic · Supporting new consumer journeys reliant on mobile devices · Surprising and delighting Bluewater visitors

This was posted in Bdaily's Members' News section by Harriet Shaw .