Member Article

British lifestyle brand joins the 'Crew' at centre:mk

centre:mk has announced that British lifestyle brand, Crew Clothing, has opened its first store in the catchment at the top 10 shopping centre. Spanning 1,666 sq ft, Crew Clothing’s new store located at 27 Silbury Arcade showcases the brand’s womenswear, menswear and childrenswear collections inspired by the British coast.

Founded in Salcombe with its crystal clear waters and cobbled streets, the brand grew from the back of a windsurfing shop – moving to Cowes Week, the King’s Road and now situated in communities around the country. Featuring timeless silhouettes, super soft fabrics and details stitched in that could only be Crew, the brand draws on its coastal heritage to craft new favourites season after season.

Kevin Duffy, centre:mk Centre Director, said: “centre:mk is continuing to thrive, reflected in Crew Clothing’s selection of the destination for its debut in the catchment. We are thrilled to add Crew Clothing to our extensive line-up of retail brands, including luxury beauty concept, H Beauty, with the brand having recently opened their doors to their largest standalone store in the UK at centre:mk in April.”

Wesley Mullett, Crew Clothing Retail Director, said: “We’re so excited to have joined centre:mk – one of the country’s top shopping destinations. Supporting the British high street is key for us and the fact that we’re able to bring even six new jobs to the local area is a plus. It’s been so long since we’ve greeted customers in real life and it is brilliant to be able to see people enjoying shopping again.”

This opening also follows news that Lush and Dune London opened their latest stores at centre:mk last year, alongside Hamleys committing to extend their lease for the pop-up toy shop until the end of 2021. In addition, Neds Noodle Bar has also opened its first outlet in the region at centre:mk.

Centre:mk officially re-opened its doors earlier in April in line with the government’s second stage of the lockdown easing, welcoming guests back safely and securely.

This was posted in Bdaily's Members' News section by Harriet Shaw .