103% electrical online sales growth supports Dixons Carphone through “challenging” year

Online sales of electrical goods has supported Dixons Carphone’s annual performance with a group growth of 103 per cent.

In its audited results for the year ending May 1 2021, the firm reported an overall group revenue increase of 2 per cent, with the impact of the closure of its high street stores offset by like-for-like growth and online sales.

The company’s UK & Ireland Electricals division saw a revenue increase of over 8 per cent, with UK online sales up by 114 per cent to £3.4bn.

Alex Baldock, group chief executive, commented: “Technology has become even more central to people’s lives. As the market leader, with the winning omnichannel business model, we can make the most of that.

“The past year has seen us do so, growing a big online business and adding it to our in-store strengths. We’re now financially stronger too, allowing us to pay back over £200m to governments and to recommence our dividend.

“But we’re most excited about what lies ahead. New technology platforms will add more fuel to our growth and to innovation that customers love and no-one else can get close to, whether getting them their amazing technology ever-faster, or helping them 24/7 with live video shopping.

“This year, we move to one brand in the UK (as we have in each international market), and Currys can become ever-more the first choice for all things tech, electrical and mobile, products and services alike. The start of the financial year has seen continued strong trading in all our markets and I’m more confident than ever in our prospects.”

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