Member Article

Innovation team launches to future-proof leading marketing company

Yesterday marked the launch of Jellyfish Technology Solutions, a dedicated team of 150 engineers & product teams, that will drive innovation and future-proof the company’s global technology offering.

The group will work closely alongside Google, Facebook and Amazon to prepare its businesses and partners for the technological, data and privacy updates to come in 2021 and beyond.

Benjamin Pipat, Chief Solutions Officer, Jellyfish Technology Solutions and a senior team of technologists will lead a £10 million project per annum to develop and enhance its set of proprietary technologies and SaaS products.

New solutions will be developed in paid media, analytics, eCommerce, SEO and creative, giving Jellyfish, and its partners, an increasing edge in terms of performance, efficiency and consistency.

Benjamin Pipat, Chief Solutions Officer, said:

“There was a time, not so long ago, when agencies relied on tech. Or at least claimed to. In 2021, the situation is radically different. Technologies and processes are becoming so complex that you need to have the right size, tools and experts to deliver high-quality, scalable and consistent outcomes. To solve this problem across all capabilities, Jellyfish is doubling down on building, deploying and scaling its proprietary technologies to enhance brands’ performance and unlock the potential of digital platforms.”

The Technology Solutions Team includes six Jellyfish’s VPs and previous tech founders, bringing together 90+ years of experience in engineering, AI and digital technology and talents that spans several markets across the globe – UK, US, Brazil, France, Israel, Ukraine, and India.

This was posted in Bdaily's Members' News section by Jellyfish .