Member Article

Outwrite named small PR agency of the year to cement strong first half of the year

A North Wales PR agency has marked a strong first half of the year by being named small PR consultancy of the year at a national industry awards event.

Outwrite PR scooped the prize at the Public Relations and Communications Association (PRCA) Cymru Wales Dare Awards, which were held virtually.

The Mold-based agency has welcomed a number of new clients and increased its team in the first six months of 2021, building on growth experienced throughout the pandemic.

Outwrite, which has also retained existing clients over the last 12 months, has won accounts including Voneus, one of the UK’s largest rural broadband specialists, Flintshire County Council, Bangor University, and the UK arm of French certification company AFNOR UK.

It’s also delivering digital PR services for agencies across the UK on a white label basis.

Its existing clients include Jones Bros Civil Engineering UK, Wynne Construction, Meddyg Care and Watsons Solicitors.

The PRCA Dare awards celebrate outstanding achievements across specific PR campaigns in addition to the teams and individuals in the industry.

Outwrite was also shortlisted for its integrated PR work with Wrexham-based Xplore! Science Discovery Centre.

Managing director of Outwrite Anthony Bullick said: “We’ve had lots of success over the years for individual campaigns, but this one means so much more because it’s all about the people at Outwrite.

“The team has been incredibly resilient over the last 15 months to not only navigate the pandemic in their personal lives, but to maintain their professionalism and creativity at work to ensure our clients were happy.

“Recruiting PR superstars throughout the pandemic has been challenging, but we have built an incredible team that will grow to six people by the end of the summer.”

Anthony believes the COVID-19 pandemic has thrust the importance of brand trust firmly into the spotlight, with communication at the heart of successfully achieving this.

He added: “The last 15 months has been incredibly tough for everyone, and in the business community those who have survived have placed communication at the core of their organisation to build relationships and trust with key stakeholders.

“An integrated approach has also been vital to reach all audiences, whether it’s been using their own channels such as social media, earned media such as media coverage or influencer marketing, or paid efforts including social media advertising.”

Outwrite specialises in integrated PR and SEO (search engine optimisation), crisis PR, online reputation management and social media training.

This was posted in Bdaily's Members' News section by Sam Harris .