Member Article

Paw-some new 'Love My Human Townhouse' concept launches on the King's Road

Sloane Stanley has announced the official launch of a one-of-a-kind concept from luxury pet lifestyle brand and grooming parlour, Love My Human. Branded as ‘Love My Human Townhouse’, the debut site spans 1,810 sq ft at 330 King’s Road and encompasses three storeys of indulgent dog services and experiences.

Located just a stone’s throw away from Love My Human’s flagship retail store and grooming parlour at 308 King’s Road, the Townhouse concept offers pets and owners alike the ultimate in canine pampering and care.

The ground floor houses a pooch-friendly café and deli offering treats such as ‘puppachinos’ created by dog nutritionist Anna Webb, alongside a human-friendly all-day breakfast and lunch menu. Complementing this, the Townhouse’s first floor is fitted out as a decadent ‘Doggie Daycare’ space, offering supervision for dogs of all ages and sizes to be cared for in a harmonious environment, decorated with luxurious soft furnishings.

The concept’s second floor is home to consultants from the International Association of Animal Therapists, operating within five therapy rooms specially designed to comfortably accommodate dogs for treatments such as reiki and canine acupuncture. The establishment’s 550 sq. ft gated roof terrace, laid with high-grade artificial grass, also enables outdoor playtime options.

Commenting on the concept’s launch, Hannah Grievson, Head of Property at Sloane Stanley said: “We are delighted to provide the support and platform for Love My Human to expand its presence on the King’s Road with this entirely unique Townhouse concept. With such considerable uptake in pet ownership and spend over the last 18 months, we expect this pet-oriented site to prove popular with both two-legged and four-legged patrons. We look forward to seeing the Love My Human Townhouse thrive alongside the brand’s flagship store.”

Jenny Matthews, Founder of Love My Human added: “We are thrilled to have officially opened the doors to our new site on the King’s Road, following the success of our nearby flagship. Sloane Stanley has provided us with the opportunity to push the boundaries with this Townhouse concept, to create an iconic Chelsea destination for dogs and dog-lovers alike to enjoy a luxurious and holistic experience.”

This launch news follows Sloane Stanley’s recent signing of debut Japanese-Peruvian concept, Nakanojo to 356-360 King’s Road, as well as the opening of wine specialists 28º–50º Wine Bar & Kitchen at 300 King’s Road, bolstering the estate’s culinary portfolio.

This was posted in Bdaily's Members' News section by Elizabeth Ellis .