London eco-cleaning company exceeds £400k goal in first-ever fundraise

A London cleaning products company has announced that it has overtaken its six-figure target in its first-ever fundraise.

Wilton London, which focuses on creating eco-friendly and plant-based cleaning products, has exceeded its £400k goal in its crowdfunding campaign, receiving support from more than 350 investors so far.

The fundraise will back the company’s aim to become the UK’s “number one” eco household cleaning brand and its planned expansion into Europe.

Mike Perry, co-founder of Wilton London, commented: “Wilton is on a mission to become the best-loved eco-cleaning brand in the UK and to ultimately grow our eco-friendly and plant-based cleaning products offering across Europe.

“Eco-friendly cleaning products are currently experiencing six times the level of growth of conventional products, creating a £500m gap in the UK market alone over the next four years”.

Sam Whigham, also co-founder, said: “We’re delighted with the initial success of our first-ever crowd-funding round where we’ve already exceeded our £400K target and enabled hundreds of investors to join the Wilton journey.

“The investment will help us further develop our products and team and also support our e-commerce proposition as we target 300 per cent growth in the year ahead.”

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#Manufacturing #Retail #London #Funding #Investment #Sustainability #Retail

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1	`__env`
2	`app`
3	`errors`
4	`article`
5	`body`
6	`canonicalUrl`
7	`sponsored`
8	`sponsored2024`
9	`content`
10	`headline`
11	`mainImage`
12	`profile`
13	`title`
14	`__currentLoopData`
15	`tag`
16	`loop`
17	`picture`
18	`caption`
19	`sectors`
20	`regions`

layouts._tracking (resources/views/layouts/_tracking.blade.php)19blade


obLevel
__env
app
errors
article
body
canonicalUrl
sponsored
sponsored2024
content
headline
mainImage
profile
title
__currentLoopData
tag
loop
picture
caption

Params
0	`obLevel`
1	`__env`
2	`app`
3	`errors`
4	`article`
5	`body`
6	`canonicalUrl`
7	`sponsored`
8	`sponsored2024`
9	`content`
10	`headline`
11	`mainImage`
12	`profile`
13	`title`
14	`__currentLoopData`
15	`tag`
16	`loop`
17	`picture`
18	`caption`

uri: GET articles/{year}/{month}/{date}/{slug}
middleware: web
as: articles.article
controller: App\Http\Controllers\ArticleController@getArticle
namespace: App\Http\Controllers
prefix: /articles
where
file: app/Http/Controllers/ArticleController.php:58-111

25 statements were executed, 6 of which were duplicated, 19 unique93.01ms

select * from "articles" where "published_at"::date = '2021-07-22' and "slug" = 'london-eco-cleaning-company-exceeds-400k-goal-in-first-ever-fundraise' and "type" != 'blog' and "articles"."deleted_at" is null limit 1

32.82ms/app/Database/Articles.php:27production

Metadata
Bindings	0. 2021-07-22 1. london-eco-cleaning-company-exceeds-400k-goal-in-first-ever-fundraise 2. blog
Backtrace	16. /app/Database/Articles.php:27 17. /app/Infrastructure/Cache/Articles.php:30 18. /app/Http/Controllers/ArticleController.php:61 21. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 22. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219

select "tags".*, "taggables"."taggable_id" as "pivot_taggable_id", "taggables"."tag_id" as "pivot_tag_id", "taggables"."taggable_type" as "pivot_taggable_type" from "tags" inner join "taggables" on "tags"."id" = "taggables"."tag_id" where "taggables"."taggable_id" in ('401aac65-9f5a-49db-9480-3e5556df9069') and "taggables"."taggable_type" = 'article' and "tags"."deleted_at" is null

7.76ms/app/Http/Controllers/ArticleController.php:80production

Metadata
Bindings	0. 401aac65-9f5a-49db-9480-3e5556df9069 1. article
Backtrace	18. /app/Http/Controllers/ArticleController.php:80 21. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 22. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219 23. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:176 24. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:680

select * from "profiles" where "profiles"."id" = 'd2a1b3c6-d87d-49f3-afc3-c65b49d18d1a' limit 11.54ms/app/Views/Analytics/PublishedItem.php:36production

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Backtrace	20. /app/Views/Analytics/PublishedItem.php:36 21. /app/Http/Controllers/ArticleController.php:82 24. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 25. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219 26. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:176

select * from "editors" where "editors"."profile_id" = 'd2a1b3c6-d87d-49f3-afc3-c65b49d18d1a' limit 11.01ms/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

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Backtrace	16. /vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23 19. /app/Domain/Profiles/Profile.php:127 20. /app/Views/Analytics/PublishedItem.php:36 21. /app/Http/Controllers/ArticleController.php:82 24. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45

select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '401aac65-9f5a-49db-9480-3e5556df9069' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null

2.84ms/app/Http/Controllers/ArticleController.php:107production

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Bindings	0. 401aac65-9f5a-49db-9480-3e5556df9069 1. article
Backtrace	19. /app/Http/Controllers/ArticleController.php:107 22. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 23. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219 24. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:176 25. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:680

select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = 'd2a1b3c6-d87d-49f3-afc3-c65b49d18d1a' and "imageables"."imageable_type" = 'profile' and "images"."deleted_at" is null

1.15msview::frontend._artivent:58production

Metadata
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Backtrace	19. view::frontend._artivent:58 21. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59 22. /vendor/laravel/framework/src/Illuminate/View/View.php:142 23. /vendor/laravel/framework/src/Illuminate/View/View.php:125 24. /vendor/laravel/framework/src/Illuminate/View/View.php:90

select * from "premium_memberships" where "premium_memberships"."profile_id" = 'd2a1b3c6-d87d-49f3-afc3-c65b49d18d1a' and "premium_memberships"."profile_id" is not null limit 1

870μs/app/Domain/Profiles/Profile.php:116production

Metadata
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Backtrace	20. /app/Domain/Profiles/Profile.php:116 21. view::frontend._artivent:61 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59 24. /vendor/laravel/framework/src/Illuminate/View/View.php:142 25. /vendor/laravel/framework/src/Illuminate/View/View.php:125

select * from "editors" where "editors"."profile_id" = 'd2a1b3c6-d87d-49f3-afc3-c65b49d18d1a' limit 1440μs/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

Metadata
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select * from "profile_pages" where "profile_pages"."profile_id" = 'd2a1b3c6-d87d-49f3-afc3-c65b49d18d1a' and "profile_pages"."profile_id" is not null limit 1

3.45msview::frontend.profiles._article-byline:12production

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select * from "editors" where "editors"."profile_id" = 'd2a1b3c6-d87d-49f3-afc3-c65b49d18d1a' limit 1610μs/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

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select * from "editors" where "editors"."profile_id" = 'd2a1b3c6-d87d-49f3-afc3-c65b49d18d1a' limit 1480μs/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

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select * from "partners" where "partners"."deleted_at" is null order by "created_at" asc4.3ms/app/Domain/Partners/PartnerRepository.php:58production

Metadata
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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = 'b03116a0-abce-47bf-b25d-251b2a3a94bf' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '1b2e71ec-cab4-4833-bf36-39846c13bd0e' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '743a18b7-f43c-4b89-83f8-047bcee61c5b' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '08571622-e1f2-4f34-a28c-754812d2e981' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = 'e8088dc2-1a18-452c-98ce-f8fa866b8cae' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = 'b5688c09-40b5-4f39-893a-0259ab85cbf6' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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London eco-cleaning company exceeds £400k goal in first-ever fundraise

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