Member Article

SWAN extends brand marketing brief with KOMI

Kitchen appliances company SWAN has awarded KOMI Social – the content production, content distribution and social media management division of the KOMI Group – a wider marketing contract after it appointed the company as its new UK marketing agency partner in September last year.

Since its appointment the KOMI team has delivered a number of new initiatives including a successful Black Friday Live event, a dedicated TikTok channel, paid ad campaigns, and a quarterly live series. It has also grown SWAN’s Instagram followers to over 130,000, increased its social traffic by 1000% and had an organic post go viral resulting in a 3m+ reach.

The new deal, with a larger undisclosed budget, will see KOMI increase video production, drive more content creation and launch a new podcast and YouTube series.

SWAN was established in the early 20th century and creates an extensive range of cookware, appliances and kitchen accessories which are all designed to bring the heart of the home to life with expressions of style and functionality. Brand names in its portfolio include: eureka, Symphony Collection, Al Fresco and Townhouse.

Throughout its history SWAN has always been at the forefront of concept and design. This is still true today with its Retro and Nordic Collection inspired ranges which lead the way and deliver quality products that are as beautiful as they are functional.

James Manaley – Head of Partnerships at KOMI group – said: “Our work with SWAN has delivered some outstanding results to date so we are delighted that our efforts have been recognised and our partnership is growing. We are looking forward to continuing to help grow SWAN’s brand awareness and develop its e-commerce strategy.”

David Foulstone - Marketing Director at SWAN – added: “We have been really impressed with KOMI’s work so growing our relationship with them was an easy decision. The next 12 months will be a key period for the business and I’m confident their ideas and insights will play a pivotal role in our growth moving forward.”

This was posted in Bdaily's Members' News section by KOMI Group .