Member Article

Zenith sees direct-to-consumer business reach a new milestone.

Zenith has announced its digital direct-to-consumer leasing subscription business ZenAuto has grown rapidly through the pandemic and now has over 7,000 cars on the road.

ZenAuto attributes its growth to a focus on customer experience, evidenced by an ‘excellent’ rating of 4.7 stars on Trust Pilot. It offers customers access to thousands of vehicles on a simple, intuitive digital platform, a clear monthly price and free delivery.

Customers also benefit from a UK-based customer service team, instant quotes and the ability to fully spec a car or order one from stock with immediate delivery.

Commenting on the growth, Tim Buchan, CEO of Zenith, said: “ZenAuto has found the right model for our times. The leasing subscription model resonates with increasing numbers of retail consumers, and the feedback is great on its advanced digital platform.

“Zenith brings additional benefits that enable ZenAuto to deliver a leading customer experience, including using Zenith’s national network of service providers to deliver an in-life customer experience unique in the leasing subscription marketplace.

“In addition, Zenith provides ZenAuto with the ability to fund its own fleet, and the result is ZenAuto is uniquely able to support customers in every stage of leasing and operating their car, as well as a seamless transition to their next car when their lease ends.”

ZenAuto has ambitious plans and is launching an above-the-line advertising campaign to create greater awareness of the brand and its offer. A new TV commercial, launching in late August, will be the centre point of the campaign with a wider supporting promotional campaign.

Tim Buchan concluded: “We have big plans for ZenAuto, and it isn’t close to done in terms of its consumer offering. While ZenAuto’s approach in the leasing subscription marketplace is unique, there will be other significant additions to the proposition coming shortly to amplify the points of differentiation.”

This was posted in Bdaily's Members' News section by Terry Gilligan .