"Transformational" acquisition for London digital advertising companies

A London social media and marketing company has announced its acquisition of two award-winning agencies.

Brave Bison has announced it is acquiring digital advertising & commerce agencies Greenlight Digital and Greenlight Commerce.

The “transformational” acquisition will bring Greenlight’s expertise in digital advertising, including performance, SEO and eCommerce, to Brave Bison’s existing portfolio.

Brave Bison has estimated that once the acquisition is completed its revenues will more than double in the first year.

Oliver Green, executive chairman of Brave Bison, commented:“We are building a media company for the new era: a single business that combines our own media network with digital and social marketing capabilities, providing clients with access to both eyeballs and execution.

“This acquisition represents a significant step towards realising our vision and we are delighted to welcome the Greenlight team to Brave Bison.”

Andreas Pouros, outgoing CEO of Greenlight Digital, said: “Our alliance with Brave Bison opens up a huge range of opportunities to our clients and employees alike.

“The reach and social media prowess of Brave Bison are second to none but, while we certainly wanted to ensure we were acquired by a partner that represented significant opportunities for growth, it was also important for us to find partners that upheld our existing values and company culture.

“Brave Bison is the perfect next step in Greenlight’s story, and Oli and Theo are the best individuals I could imagine for the job of combining and supercharging the Greenlight business. I look forward to seeing what exciting and innovative projects are to come!”

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