Emma Holgate-Lowe, PR consultant and founder of The Lowedown — Founder Emma Holgate-Lowe

Partner Article

Manchester Rum brand Decorrum appoints The Lowedown to manage its PR

Manchester rum brand Decorrum has appointed The Lowedown to manage its creative PR launch and always-on press office.

The PR consultancy has been tasked to support with its B2B and B2C media outreach. The three-month project will consist of a ‘big bang’ launch aimed at building brand awareness among the drinks trade as well as getting the product on the radar of consumers in the North-West.

Founder of The Lowedown, Emma Holgate-Lowe, said: “This is such an exciting win for our business. Decorrum is a stylish and disruptive brand looking to launch with a bang and leave a lasting impression on Manchester’s media. The project is a really creative and can’t wait to have fun with it.”

Based in Didsbury, South Manchester, The Lowedown launched in January 2020 and specialises in unique storytelling, press office media relations and media training.

Building a portfolio of food and drink clients, last month The Lowedown signed a second PR launch project with Cumbria’s free-from bakeries ‘We Love Cake’ and ‘Bells & Whistles’. Current clients also include SEVEN BRO7HERS BREWING CO and The Flava People.

Reflecting on the last 18 months in business, Emma added: “It has been a changeable period for lifestyle media but independent brands, now more than ever, remain relevant and are getting media cut through.

“PR is a great tool for giving businesses like Decorrum a voice post pandemic, helping to support boutique products to grow as we head towards Christmas in the new normal.”

Emma Holgate-Lowe is a former showbusiness journalist for the Daily Mail and a news and features reporter for SWNS. Since transitioning into PR, Emma held the position of media specialist for Kellogg’s UK and Ireland in its MediaCityUK office.

This was posted in Bdaily's Members' News section by Emma Elizabeth Lowe .

Explore these topics

#Creative #North West #Retail #Communication #Food & Drink #Hospitality #Marketing

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__currentLoopData
tag
loop
picture
caption

Params
0	`obLevel`
1	`__env`
2	`app`
3	`errors`
4	`article`
5	`body`
6	`canonicalUrl`
7	`sponsored`
8	`sponsored2024`
9	`content`
10	`headline`
11	`mainImage`
12	`profile`
13	`title`
14	`__currentLoopData`
15	`tag`
16	`loop`
17	`picture`
18	`caption`

uri: GET articles/{year}/{month}/{date}/{slug}
middleware: web
as: articles.article
controller: App\Http\Controllers\ArticleController@getArticle
namespace: App\Http\Controllers
prefix: /articles
where
file: app/Http/Controllers/ArticleController.php:58-111

26 statements were executed, 7 of which were duplicated, 19 unique164ms

select * from "articles" where "published_at"::date = '2021-08-25' and "slug" = 'manchester-rum-brand-decorrum-appoints-the-lowedown-to-manage-its-pr' and "type" != 'blog' and "articles"."deleted_at" is null limit 1

70.71ms/app/Database/Articles.php:27production

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Backtrace	16. /app/Database/Articles.php:27 17. /app/Infrastructure/Cache/Articles.php:30 18. /app/Http/Controllers/ArticleController.php:61 21. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 22. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219

select "tags".*, "taggables"."taggable_id" as "pivot_taggable_id", "taggables"."tag_id" as "pivot_tag_id", "taggables"."taggable_type" as "pivot_taggable_type" from "tags" inner join "taggables" on "tags"."id" = "taggables"."tag_id" where "taggables"."taggable_id" in ('f12c19b8-0079-41ef-8938-9ec0e98a00bb') and "taggables"."taggable_type" = 'article' and "tags"."deleted_at" is null

14.08ms/app/Http/Controllers/ArticleController.php:80production

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Backtrace	18. /app/Http/Controllers/ArticleController.php:80 21. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 22. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219 23. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:176 24. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:680

select * from "profiles" where "profiles"."id" = '82d0d861-4be4-41fe-8947-e9a6231b442d' limit 14.54ms/app/Views/Analytics/PublishedItem.php:36production

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Backtrace	20. /app/Views/Analytics/PublishedItem.php:36 21. /app/Http/Controllers/ArticleController.php:82 24. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 25. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219 26. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:176

select * from "editors" where "editors"."profile_id" = '82d0d861-4be4-41fe-8947-e9a6231b442d' limit 12.41ms/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

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Backtrace	16. /vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23 19. /app/Domain/Profiles/Profile.php:127 20. /app/Views/Analytics/PublishedItem.php:36 21. /app/Http/Controllers/ArticleController.php:82 24. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45

select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = 'f12c19b8-0079-41ef-8938-9ec0e98a00bb' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null

5.57ms/app/Http/Controllers/ArticleController.php:107production

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Backtrace	19. /app/Http/Controllers/ArticleController.php:107 22. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 23. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219 24. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:176 25. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:680

select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '82d0d861-4be4-41fe-8947-e9a6231b442d' and "imageables"."imageable_type" = 'profile' and "images"."deleted_at" is null

8.05msview::frontend._artivent:58production

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Backtrace	19. view::frontend._artivent:58 21. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59 22. /vendor/laravel/framework/src/Illuminate/View/View.php:142 23. /vendor/laravel/framework/src/Illuminate/View/View.php:125 24. /vendor/laravel/framework/src/Illuminate/View/View.php:90

select * from "premium_memberships" where "premium_memberships"."profile_id" = '82d0d861-4be4-41fe-8947-e9a6231b442d' and "premium_memberships"."profile_id" is not null limit 1

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select * from "editors" where "editors"."profile_id" = '82d0d861-4be4-41fe-8947-e9a6231b442d' limit 11.37ms/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

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select * from "editors" where "editors"."profile_id" = '82d0d861-4be4-41fe-8947-e9a6231b442d' limit 11.86ms/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

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Backtrace	16. /vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23 19. /app/Domain/Profiles/Profile.php:127 20. /app/Domain/Profiles/Profile.php:150 21. view::frontend._artivent:63 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59

select * from "profile_pages" where "profile_pages"."profile_id" = '82d0d861-4be4-41fe-8947-e9a6231b442d' and "profile_pages"."profile_id" is not null limit 1

16.1msview::frontend.profiles._article-byline:12production

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select * from "editors" where "editors"."profile_id" = '82d0d861-4be4-41fe-8947-e9a6231b442d' limit 1670μs/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

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select * from "editors" where "editors"."profile_id" = '82d0d861-4be4-41fe-8947-e9a6231b442d' limit 1830μs/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

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select * from "partners" where "partners"."deleted_at" is null order by "created_at" asc4.48ms/app/Domain/Partners/PartnerRepository.php:58production

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Manchester Rum brand Decorrum appoints The Lowedown to manage its PR

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