Member Article

Sleep specialists Echor dream up success one year on from pandemic pivot

The UK’s first one-stop shop for premium sleep products, Echor, is celebrating its first anniversary after launching during the pandemic in 2020. Having sold over 5,000 units of its bestselling Total Blackout Eye Mask alone, the sleep start-up has gone from strength to strength; from expanding its product range to launching an exclusive pop-up shop experience with leading department store John Lewis.

Co-founded by Ewan Jones and George Dyer, who also launched sports equipment brand Safejawz together in 2014, Echor stocks a range of science-backed sleep aids and wellness products including nutritional supplements, night guards, aromatherapy products and homeware.

Alongside its premium product range, the start-up also launched its signature Sleep Quiz, designed to provide customers with a holistic shopping experience. Using AI-technology, the Sleep Quiz offers bespoke advice and product recommendations based on the customer’s sleeping habits and general health and wellbeing.

Commenting on the company’s one year anniversary and plans for the future, co-founder of Echor, Ewan Jones says:

“We’re absolutely delighted to be celebrating our first anniversary this month! The past 12 months have been such an incredible journey and we’re so pleased that our vision to provide the UK with premium, science-backed sleeping products has resonated so strongly with our customers.

“With over 4,000 responses to our Sleep Quiz to date, it’s clear to us that demand for wellness-led sleep solutions is continuing to grow and we’re determined to lead the way in offering consumers clear and concise advice that’s tailored to their personal preferences.”

Since its inception last year during lockdown, Echor has already expanded its presence into physical retail including a recent collaboration with John Lewis in Cheltenham and is scheduled to be the UK’s first sleep and wellness brand to be featured in the Situlive concept store in Westfield shopping centre next month.

What’s more, its co-founders Ewan and George have recently been shortlisted for ‘Pivot Entrepreneur of the Year’ at the 2021 Great British Entrepreneur Awards, which are set to take place later this year.

“We’re so proud of how far we’ve come in just a year, having already expanded and improved our core range and collaborated with the likes of Dr Alex George and John Lewis as well as achieving a 4.5* Trustpilot rating.

“We passionately believe that achieving good sleep is integral to feeling like the best version of yourself and look forward to helping more customers find their perfect sleep solutions. Looking ahead to the future, we have some very exciting products in the pipeline and can’t wait to continue growing the business – watch this space!” concluded Ewan.

This was posted in Bdaily's Members' News section by Lucy West .