Member Article

Second Yorkshire Feel Electric Wellness Studios Opened By Inspirational Spinal Strokes Survivor & Ex-Professional Rugby Player

Feel Electric Wellness studios on Street Lane, Leeds, celebrated its opening with ex-professional rugby player Keith Mason and his inspirational wife, Riona Kelly (who suffered a rare spinal stroke in 2015). Keith Mason said: “Riona and I have been able to workout together for the first time in seven years since her first spinal stroke which left her paralysed and I can’t begin to describe the hope it gives us.”

The new fitness trend used by Hollywood A-listers such as; Madonna, Liz Hurley, Jamie Foxx and British actor, Tom Holland (AKA Spiderman) is based on Electro Muscle Stimulation (EMS) technology and is currently only available in a handful of places across the UK, but has been so well received that Feel Electric Wellness took the prime location in North Leeds to give sports fanatics, keep-fitters and those in need of physical rehabilitation the opportunity to experience this technology.

The ground floor premises on Street Lane, North Leeds house multiple training stations and can accommodate up to 400 clients per week.

There have been many local Yorkshire celebs and sports stars who have already tried Feel Electric’s EMS technology… including; TV Presenter Steph McGovern, BBC Apprentice winner and Entrepreneur Sian Gabbidon and football legend ex-Leeds player Danny Mills.

Feel Electric Wellness, was founded by former Leeds rugby union player, Jon Wright, and it focuses on four areas; overall strength and fitness training; rehabilitation, weight loss and toning and sculpting and has given ex-professional rugby player Keith Mason and his wife Riona Kelly, the chance to train together for the first time and continue to pursue their dreams.

Riona, who was paralysed in 2015 after suffering a rare spinal stroke, is an inspiration to many and has been trialling the new possibilities of EMS to further help her journey to recovery.

Keith Mason said; “Riona and I have looked high and low for the best physical therapy we can find for her, something that would give her the same high intensity workout as she was used to doing. Thanks to Feel Electric Wellness, EMS tech and the amazing PTs, Riona and I can really dream again.

“With this non invasive and safe but super intense workout we can now go to another level in her recovery and our ambition of marathon-running again one day is not so crazy! We’ve overcome again and again, and we will continue to inspire, because that’s what life is about! We’ll never give up.”

Academic studies by the Universities of Bayreuth (2002–2003) and Erlangen-Nürnberg (2009), the German Sport University Cologne (2008) and the Bad Oeynhausen Heart Clinic (2010) have all underlined the fantastic efficiency of EMS training.

After suffering a string of back injuries, Feel Electric Founder, Jon Wright, hung up his Harlequins No 1 shirt to become an entrepreneur when he was 22 years old and he hasn’t looked back since. Jon initially started out by selling gym memberships, he then opened his own fitness club in 2006 and went on to found Xercise4Less, one of the pioneers of budget clubs which he built up to more than 50 clubs and then sold in a series of private equity deals. Jon said: “As someone who has suffered with a back injury from my early twenties, I still struggle to train, so I was intrigued when I found out about EMS technology. After I did my first session, I had my regular physio session and the therapist couldn’t believe the difference in my back.

“Once I had tried and seen the results from this revolutionary training myself, I realised that there was a fantastic opportunity to bring this to the UK market. It’s very popular on the continent, in the US and in the Middle East, but as usual the UK market is lagging behind.

“Using technology to enhance training is not new, but nothing has given these results before. I’m so happy that we’ve been able to bring this new fitness technology to Yorkshire - we plan to roll this concept out across the UK as a market leader, and although we’re pioneering this technology, I believe you will see EMS studios on most high streets in the years to come.”

This was posted in Bdaily's Members' News section by Chocolate PR .