Member Article

Tighter external regulation of bot use is needed - says Bright Data

Bright Data, a big player in the web data collection space, has pointed towards research that research that highlights the increased role bots are playing in automating key corporate functions, including customer service, web data collections and more.

The research, carried out by Vanson Bourne, surveyed US and UK decision-makers from financial services, IT, and technology organizations. It uncovered clear demand in both regions for enhanced regulation to drive effective, compliant and responsible bot usage.

The research reveals that most US and UK organizations that utilise bots have developed clear compliance-driven guidelines to ensure they are used responsibly. In the US, 48% of those surveyed say they have guidelines in place to moderate all uses of bots, while another 48% say they have guidelines relating to some uses of bots. In the UK, these figures are 57% and 40% respectively.

The research also evaluated respondents’ attitudes towards bot regulation. Overall, a slim majority of respondents are satisfied with the current level of regulation related to bot use – 47% of those in US organizations and 60% of those in the UK. Meanwhile, 45% of US organizations and 33% of UK organizations say they actively want to see increased external regulation of bots.

“It’s no surprise that bot usage is growing within the data sector. For this to be both effective and sustainable, organizations need to be responsible when collecting public web data or choosing a compliant third-party to do this for them – this includes advocating for increased global regulation. Given that the bot space is so fast moving, outsourcing bot operations makes it even easier for financial services, IT, and technology organizations to focus on what they excel at and leave the bot management to the professionals”.

The positive impact of bots in a growing number of industries illustrates the rising demand for this technology tool. Almost all (95%) of organizations surveyed plan to expand their automated functions, and with that bot usage, in the next two years.

This was posted in Bdaily's Members' News section by Bright Data .