Member Article

SEON gives online businesses freedom from fraud ahead of Black Friday

 SEON, the fraud fighters, today announces it will provide online businesses with free fraud detection for 30 days to ensure they are fully protected throughout Black Friday, a time when cyber attacks will surge. Last year there were more than 18,000 fraud attempts on average made against each UK retailer during the Golden Quarter. It is predicted that the figure will reach 20,000 in 2021, costing each business £38,000 and SEON aims to drive this number down by making its fraud detection solution free to use in the run up to Black Friday and beyond.

The last 18 months has seen both eCommerce and digital fraud increase exponentially, particularly during the ‘Golden Quarter’ that extends through Halloween to New Year’s Day and incorporates major shopping days like Black Friday and Cyber Monday. Last year’s Cyber Monday was the biggest online shopping day in history, with $10.8 billion spent online in the US alone according to figures from Adobe. In 2020, the number of attempted payment frauds preceding Black Friday were 385% higher than the year previous and given current fraud trends and SEON expects the fourth quarter of 2021 to be another record-breaking year for both eCommerce and digital crime.

SEON believes that fraud prevention should be accessible for all eCommerce businesses, payment service providers, payment gateways, and buy now pay later providers. With transparent and cost-effective pricing, businesses of any size can use SEON to connect to their systems and enhance their fraud detection process. It typically operates its Intelligence Tool available on a Netflix-style subscription service that takes just seconds to set up with a menu of customisable options, integrated via Chrome extension, user-friendly admin interface, or API integrations. Now, it is ensuring that no company goes unprotected at the busiest time of the year for fraud with a free 30-day fraud detection tool.

By using cutting-edge artificial intelligence technology, the Intelligence Tool detects signs of fraud before a transaction takes place, cutting losses and preventing time-consuming manual reviews. Unlike legacy anti-fraud products that have lengthy integration times, SEON uses simple, well-documented APIs that allow clients to start using its technology almost immediately.

Bence Jendruszak, Co-Founder and COO at SEON, said: “We are going further than any other fraud prevention company by making our fraud detection technology available to the world’s entire eCommerce marketplace throughout one of the most profitable, and most dangerous times of the year. Our company was founded on the idea that fraud fighting should be for everyone: every company, no matter how small or niche, should be able to do business online without losing a significant part of their profits to criminals. We also know that those criminals don’t just target the major companies, but can attack any business of any size. Our hope is when these criminals start seeing more sites protected by SEON, when a higher percentage of their fraud attempts fail, they’ll start giving up and we’ll be done with what has been a very difficult time for companies around the world.”

To book a demo and access the free service visit the SEON website.

This was posted in Bdaily's Members' News section by Lilidh .