Member Article

Leading click fraud protection firm joins nation’s largest marketing and comms network

Leading click fraud protection platform, Beacon, is one of the latest companies to join Pimento, a UK-wide independent marketing and communications network.

The tech firm’s acceptance positions it alongside the network’s 200 agency members, comprising of 5,500 marketing specialists who cover almost every aspect of marketing strategy and delivery.

Founded in 2005, Pimento was created for clients, brand owners, entrepreneurs and agencies who wish to buy in expertise, and is dedicated to providing clients with the most compelling and relevant advice in business and marketing communications.

Taking a highly objective approach, it leverages the skills of experienced professionals around the world, calling on specialist expertise to suit the needs of a particular project or brief.

Nigel Bridges, CEO of Beacon, said: “We are hugely proud to have been welcomed into the Pimento Network.

“This is an exciting opportunity for us to expand our professional network, and to connect with even more businesses that we can support with our innovative click fraud protection solution.

“We would like to thank Pimento for accepting Beacon as a member, and we look forward to seeing what the future will bring to the company as part of the network.”

Jill Taylor, Pimento Partner Director, added: “Pimento are thrilled to have Beacon join the network and add even more skills to our breadth of marketing expertise.

“Their specialism around click fraud really complements our other digital and social marketing agencies, and we look forward to integrating Beacon into our community”.

Co-founded by entrepreneurs Nigel Bridges, Mike Townend and Stewart Boutcher, Beacon started life as a digital marketing agency, and the idea for the platform was born from the frustration the team experienced from observing the disconnect between the data their clients received from advertising networks and the numbers they saw in their own traffic monitoring.

Beacon’s work has already seen the company being awarded the Tech Nation Rising Stars 3.0 Cyber Award, which places it among the nation’s top cyber security companies.

This was posted in Bdaily's Members' News section by John Stone .