£1m advertising fund announced for sustainability SMEs

News UK has announced a £1m advertising fund for sustainability SMEs and charities.

Five winners will earn £200k of prime Times, Sunday Times and Times Radio advertising inventory to promote their products or services to the influential Times audience with the titles also offering help and advice on messaging, marketing and branding.

The Times Earth Ad Fund, welcomes applications from SMEs that have no more than 25 employees, but at least one, or turn over no more than £5m per annum. Entrants must detail a sustainable initiative, invention, product or service that will help Times readers lead more sustainable lives.

Sustainability and Environmental Charities of any size are also eligible and encouraged to apply.

The Times editor John Witherow said: “Times readers are concerned about the planet and we launched our Times Earth digital hub to showcase our climate and environment coverage.

“The Times and Sunday Times, with unrivalled reputations for in-depth reporting and analysis, are keen to examine solutions and help inform our readers on one of the great challenges facing the planet.”

News UK chief commercial officer, Dominic Carter said: “Sustainability is a key topic of interest for Times and Sunday Times readers and our titles and broadcasting platforms are uniquely placed to educate and motivate readers, with an authoritative voice to shape the future.

“The Times Earth Ad Fund is a big opportunity for sustainability SMEs and charities to reach a highly influential audience with their products and causes and help to drive the sustainability agenda.”

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