National capital firm acquires London data specialist for £14.8m

Nationally operating capital firm NVM Private Equity has invested £14.8m into The Salocin Group to fund the acquisition of London based customer data specialist business Edit.

This is the first transaction completed by The Salocin Group in support of their strategy to build a data powered marketing services group, focused on marketing technology, CRM, analytics, content development, and media optimisation.

Edit delivers unified data solutions, acquisition and retention campaigns for some of the world’s most recognised brands, including Jaguar Land Rover, Tesco Bank, The British Heart Foundation, and Shell.

For over 25 years, the company has worked across sectors including retail, automotive, financial services, and not-for-profit with a 120+ strong team of data scientists, engineers, technology strategists, and planners based in London and Bath.

Edit joint managing directors, Rob McGowan and Jeremy Fisher, said: “Edit received interest from a number of buyers, but as soon as we met NVM and Nick, we knew they would be the perfect fit to take the business forward.

“Nick’s industry expertise combined with a real understanding of the processes and procedures needed to accelerate growth demonstrated a strong fit for our ambitious growth plans.”

Nick Dixon, founder of The Salocin Group added: “I have kept tabs on Edit from afar for several years, their clear strategic focus on maximising the value of 1st-party data, and their innovative award-winning campaigns demonstrates their class-leading credentials.”

Peter Hodson, investment partner at NVM proclaimed: “We are delighted to be backing Nick and the team at Edit to build on what is already a fantastic business. Edit is one of a very small number of companies that are able to bridge the worlds of data and marketing.”

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