West Yorkshire based online sports retailer sees sales increase 37 per cent to £92.2m

Online running shoes, clothing, and outdoor gear retailer SportsShoes.com has announced an increase in sales of 37 per cent to a record £92.2m for the year.

Established in 1982, the retailer offers customers more than 17k products from 149 global running and outdoor brands. Its running-related offerings include Asics, Nike, Adidas, Hoka, and New Balance whilst outdoor includes Haglöfs, Mammut, and Rab.

Sales for the seven months from March 1 to September 30 2021 have been reported by the company as broadly in line with last year’s performance.

UK sales are up 11.9 per cent year-on-year whilst repeat business from existing customers has increased by 20 per cent.

SportsShoes.com managing director, Brett Bannister, commented: “Put simply, as a business we want to get better and help people get better.

“These principles ensured we had a stellar financial year in 2020-21 which was driven by more and more people wanting to run, exercise and enjoy the outdoors when pandemic restrictions allowed.

“By continuing to invest in our employees, processes and technologies throughout 2020-21, we ensured we provided our customers with an outstanding online shopping experience and excellent aftercare.

“We remain committed to continually investing and improving our business for the benefit of our people, brand partners and customers. This latest financial year is about consolidation and retaining those new customers who joined us.”

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