London digital transformation specialist lands international contract with £1bn agency

London headquartered digital transformation specialist Silverbullet announced it has been awarded its first ‘4D’ agency contract with German independent media agency pilot GmbH & Co.KG.

Pilot is part of the Local Planet network with whom Silverbullet has a joint venture. Pilot manages approximately €1.2bn (£1.01bn) of media billings annually, and services more than 200 clients.

This contract is part of the roll out of 4D across multiple regions and languages, laying the foundation for further growth in 2022 as the use of third-party cookies continues to diminish within the advertising ecosystem.

4D is a “next-generation contextual solution” used to target and deliver deterministic insights for advertisers, driving marketing and brand suitability for digital media buying.

Ian James, CEO of Silverbullet, commented: “We are delighted to be partnering with pilot and its broad client base on their journey through the ‘post cookie’ era.

“To have such a distinguished and scaled media organisation such as pilot to choose 4D to deliver this mission critical transformation from third-party cookies to contextual data is an excellent endorsement of our market leading product and strategy.”

Uli Kramer, co-founder of pilot, stated: “As the ‘post cookie’ advertising era dawns, we are seeking reliable and scalable platforms to help us target advertising in a data compliant and effective manner.

4D has proven to outperform for us in ‘post cookie’ insights and targeting, and I am excited about the future with 4D helping us to drive improved business outcomes for our clients.“

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__currentLoopData
tag
loop
picture
caption
sectors
regions

Params
0	`obLevel`
1	`__env`
2	`app`
3	`errors`
4	`article`
5	`body`
6	`canonicalUrl`
7	`sponsored`
8	`sponsored2024`
9	`content`
10	`headline`
11	`mainImage`
12	`profile`
13	`title`
14	`__currentLoopData`
15	`tag`
16	`loop`
17	`picture`
18	`caption`
19	`sectors`
20	`regions`

layouts._tracking (resources/views/layouts/_tracking.blade.php)19blade


obLevel
__env
app
errors
article
body
canonicalUrl
sponsored
sponsored2024
content
headline
mainImage
profile
title
__currentLoopData
tag
loop
picture
caption

Params
0	`obLevel`
1	`__env`
2	`app`
3	`errors`
4	`article`
5	`body`
6	`canonicalUrl`
7	`sponsored`
8	`sponsored2024`
9	`content`
10	`headline`
11	`mainImage`
12	`profile`
13	`title`
14	`__currentLoopData`
15	`tag`
16	`loop`
17	`picture`
18	`caption`

uri: GET articles/{year}/{month}/{date}/{slug}
middleware: web
as: articles.article
controller: App\Http\Controllers\ArticleController@getArticle
namespace: App\Http\Controllers
prefix: /articles
where
file: app/Http/Controllers/ArticleController.php:58-111

25 statements were executed, 6 of which were duplicated, 19 unique60.71ms

select * from "articles" where "published_at"::date = '2021-11-17' and "slug" = 'london-digital-transformation-specialist-lands-international-contract-with-1bn-agency' and "type" != 'blog' and "articles"."deleted_at" is null limit 1

20.86ms/app/Database/Articles.php:27production

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Bindings	0. 2021-11-17 1. london-digital-transformation-specialist-lands-international-contract-with-1bn-agency 2. blog
Backtrace	16. /app/Database/Articles.php:27 17. /app/Infrastructure/Cache/Articles.php:30 18. /app/Http/Controllers/ArticleController.php:61 21. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 22. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219

select "tags".*, "taggables"."taggable_id" as "pivot_taggable_id", "taggables"."tag_id" as "pivot_tag_id", "taggables"."taggable_type" as "pivot_taggable_type" from "tags" inner join "taggables" on "tags"."id" = "taggables"."tag_id" where "taggables"."taggable_id" in ('8f5b238c-cc53-4378-a7ab-cc13c7a0dd83') and "taggables"."taggable_type" = 'article' and "tags"."deleted_at" is null

4.34ms/app/Http/Controllers/ArticleController.php:80production

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Backtrace	18. /app/Http/Controllers/ArticleController.php:80 21. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 22. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219 23. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:176 24. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:680

select * from "profiles" where "profiles"."id" = '3404c13a-652e-4f27-a0a7-a5badd087c19' limit 11.75ms/app/Views/Analytics/PublishedItem.php:36production

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Backtrace	20. /app/Views/Analytics/PublishedItem.php:36 21. /app/Http/Controllers/ArticleController.php:82 24. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 25. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219 26. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:176

select * from "editors" where "editors"."profile_id" = '3404c13a-652e-4f27-a0a7-a5badd087c19' limit 1950μs/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

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Backtrace	16. /vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23 19. /app/Domain/Profiles/Profile.php:127 20. /app/Views/Analytics/PublishedItem.php:36 21. /app/Http/Controllers/ArticleController.php:82 24. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45

select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '8f5b238c-cc53-4378-a7ab-cc13c7a0dd83' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null

2.98ms/app/Http/Controllers/ArticleController.php:107production

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '3404c13a-652e-4f27-a0a7-a5badd087c19' and "imageables"."imageable_type" = 'profile' and "images"."deleted_at" is null

1.36msview::frontend._artivent:58production

Metadata
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Backtrace	19. view::frontend._artivent:58 21. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59 22. /vendor/laravel/framework/src/Illuminate/View/View.php:142 23. /vendor/laravel/framework/src/Illuminate/View/View.php:125 24. /vendor/laravel/framework/src/Illuminate/View/View.php:90

select * from "premium_memberships" where "premium_memberships"."profile_id" = '3404c13a-652e-4f27-a0a7-a5badd087c19' and "premium_memberships"."profile_id" is not null limit 1

1.28ms/app/Domain/Profiles/Profile.php:116production

Metadata
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Backtrace	20. /app/Domain/Profiles/Profile.php:116 21. view::frontend._artivent:61 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59 24. /vendor/laravel/framework/src/Illuminate/View/View.php:142 25. /vendor/laravel/framework/src/Illuminate/View/View.php:125

select * from "editors" where "editors"."profile_id" = '3404c13a-652e-4f27-a0a7-a5badd087c19' limit 1570μs/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

Metadata
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Backtrace	16. /vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23 19. /app/Domain/Profiles/Profile.php:127 20. view::frontend._artivent:62 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59 23. /vendor/laravel/framework/src/Illuminate/View/View.php:142

select * from "profile_pages" where "profile_pages"."profile_id" = '3404c13a-652e-4f27-a0a7-a5badd087c19' and "profile_pages"."profile_id" is not null limit 1

4.44msview::frontend.profiles._article-byline:12production

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select * from "editors" where "editors"."profile_id" = '3404c13a-652e-4f27-a0a7-a5badd087c19' limit 1720μs/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

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select * from "editors" where "editors"."profile_id" = '3404c13a-652e-4f27-a0a7-a5badd087c19' limit 1610μs/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

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select * from "partners" where "partners"."deleted_at" is null order by "created_at" asc2.18ms/app/Domain/Partners/PartnerRepository.php:58production

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '1b2e71ec-cab4-4833-bf36-39846c13bd0e' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '08571622-e1f2-4f34-a28c-754812d2e981' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = 'e8088dc2-1a18-452c-98ce-f8fa866b8cae' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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London digital transformation specialist lands international contract with £1bn agency

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