Member Article

Data company Fifty-five London names Kunal Patel as associate director

Global data company Fifty-five London, which forms part of You & Mr Jones, the world’s first brandtech group has made a key senior hire, naming Kunal Patel as associate director. Kunal joins the leadership team at Fifty-five’s London office, having previously ran his own digital marketing consultancy, working with clients including SoftLabs SpA Italy and Vodafone Group.

With extensive experience across many sectors, Patel will work across Fifty-five’s roster of clients driving growth in its data-driven marketing, advertising and customer experience consultancy and implementation solutions. Fifty-five London’s portfolio of clients include brands such as Adidas, Currys, Hilton Hotels and Pandora.

Fifty-five delivers a focused and expert range of digital consulting and implementation services. With an enhanced understanding of data, their many retained customers are able to improve their digital marketing effectiveness drive with increasingly mature integration use cases. The company is also a long-standing Google Global Sales Partner for Google Marketing Platform and Google Cloud Platform.

Commenting on the appointment, Richard Wheaton, MD, said: “Having worked for large publishers, agencies, sales houses, startups and AdTech vendors Kunal has a rounded and insightful view of our industry and will help us to drive the digital transformation of our extensive list of clients. We have seen sustained high growth in the UK, due to our clients continuing to invest in data and technology solutions that enable them to improve marketing, advertising and customer experience. With the end of the cookie in sight, there is an increased urgency for our clients to make the most of their first party data and ensure they increase the effectiveness of digital marketing. Kunal will be a key driver of our missions in these areas, and we are delighted to have him on the team.”

This was posted in Bdaily's Members' News section by 55 London .