Member Article

International Marketing Expert, Sarah Lambley, Launches Training Programme To Transform Brands

Sarah Lambley FCIM CMktr, who has over two decades of marketing experience, has long been hailed an expert of her trade

From her role as Global Brand Director at GHD where she grew the brand from being valued at £55m to a huge £300m between 2006 and 2013, to shooting campaigns with celebrities such as Katy Perry in LA and photographers such as Rankin, it’s fair to say Sarah has experienced significant success in the marketing industry.

But despite these big wins, ask her what she’s the most proud of, and she’ll tell you it’s the successful consultancy and training business brand that she has built from scratch.

Building upon that success, Sarah is set to launch her new brand training programme.

This programme will cover her most passionate subject, Brand Archetypes.

Sarah said, “Brand Archetypes aren’t something that everyone is familiar with. But they should be. If you’re a marketer, a new business, or you’re getting ready to launch a personal brand, you’ll find understanding Brand Archetypes will give you the secret ingredient needed to stand out and connect with your customers.”

She continued, “I am so passionate about Brand Archetypes - I feel like every marketer should be using them, they are like rocket fuel for brands! They can be used to transform any brand, in any category, and I’m on a mission to get the word out there!”

Sarah’s first course is ‘Brand Discovery’, designed to take students through her tried and tested brand planning process over ten modules. Initially the course will be available in a ‘Live’ format where students will join Sarah on Zoom to work through all ten modules but it will also launch as a self-serve option shortly afterwards. By the end of the course, every student will have a set of Brand Foundations and total clarity on how to move forward with their brand building.

In early 2022, Sarah will also be launching her follow-on ‘Brand Mastery’ courses which will deep dive into the detail of each of the 12 Brand Archetypes. All will be available as a self-serve option online for those who can’t commit to the live experience.

Over the last 20 years Sarah has helped countless brands to connect with their audiences to increase brand awareness and ultimately increase profits.

Sarah is now looking forward to sharing the knowledge that she has amassed with anyone looking to invest in their business or marketing career.

She said, “I’ve seen good brand planning and bad brand planning. I’ve also seen how less experienced marketers either haven’t been trained in the art and science of brand strategy, or they are keen to learn, but don’t know where to get quality training from.”

These new courses, which are open for enrolment now, will help businesses, marketers, and small agencies to grow and expand through the power of brand clarity and planning.

This was posted in Bdaily's Members' News section by Holly Harper .