Member Article

Caspian Insurance undergoes brand refresh to mark growth

Manchester-based life insurance broker, Caspian Insurance, has undergone a brand refresh to reflect the business’ significant growth.

The company, which launched in 2016 with two employees, now has a team of over 80 people at it’s Norfolk House base. Today, it works with some of the UK’s most notable providers, including AIG, Scottish Widows and Aviva.

Caspian - a specialist in whole of life, term and mortgage life insurance plus critical illness cover and business protection - has created a new look and feel to better represent its ethos and position in the industry.

Oliver Rayner, managing director of Caspian Insurance, said: “We’ve worked really hard over the past five years building up Caspian to where it is today. The new brand is a key part of the business’ evolution as it demonstrates our empathy with our clients, who are discussing what we appreciate is not the easiest of subjects.

“The refreshed logo has a softer look and feel, which we believe demonstrates our approachability as well as professionalism and expertise.”

The new-look design has been rolled out across Caspian’s website, social media platforms and stationery in an environmentally sympathetic manner so that minimal waste occurred.

This was posted in Bdaily's Members' News section by Lucy Yates .