Member Article

Fabulosa’s Launch Success​ In France​ Brings Focus On Growth

The successful launch of Fabulosa, the fragrance-led home and lifestyle brand, in France sees it celebrating sales of €100,000 and seeking further retailer listings.

In just five months since Fabulosa’s launch in France through B&M stores (formerly known as Babou) more than 60,000 products have been sold from its core range of cleaning and laundry multipurpose sprays, kitchen sprays, bathroom sprays, all-in-one aerosols, foam fresheners, washing machine cleaners and laundry cleansers.

The most popular product has been Fabulosa’s Room & Fabric Freshener, with more than 15,000 units sold. Also very popular is the Multipurpose Antibacterial Spray, which has sold more than 10,000 units.

With the brand’s strong sales performance Fabulosa believes there is enormous potential in the French market and is seeking further new retailer listings to extend its reach.

Adam Burnett, Group Marketing Director of the UK-based Fabulosa, said: “We are delighted at the positive reception of French customers to our highly effective products with their innovative scents and attractive price points.

“France has the potential to become a strong market for us as we have demonstrated that there is an appetite for our products. New listings would also give us the opportunity to introduce our wider product range into the French market.”

Established less than three years ago, Fabulosa has had a meteoric rise. First launching into the mature household cleaning category in 2019, Fabulosa has been rapidly taking market share. It’s not only achieving more liquid volume share than all other liquid disinfectants brands, but with its unique prolific new product development (NPD) drive, the business has recently become the UK’s number one privately-owned brand in the entire cleaning market, by volume and value. (Kantar 52 w/e October 2021)

Fabulosa has supplied over 100 million units and launched more than 150 exciting fragrances since its launch, which are custom made by Fragrance Oils International who are owned by the world’s largest perfumery and fragrance specialist Givaudan based in Geneva. Fabulosa’s vast range includes Surface Care, Air Care, Laundry Care and Task Specific ranges including car care and garden care.

This was posted in Bdaily's Members' News section by Zeus PR .