Member Article

Rochester PR Group expands into Asia Pacific to help UK businesses eyeing up the APAC opportunity following Free Trade Agreements

London headquartered Rochester PR Group has announced the expansion of its international communications offering by expanding into Asia Pacific.

Ashley Miln becomes Head of Asia Pacific to propel the agency’s presence within the APAC market. Ashley will be based out of Auckland, NZ to better service clients in the region, in particular helping UK brands who now have an opportunity in Asia Pacific. Rochester also plans to support local brands and provide market strategy for companies that want to make their mark in the UK and need experienced PR and market entry specialists to ensure a successful launch.

Ashley Miln says, “We’re thrilled to be able to put down roots in APAC and share our PR, marketing and social media expertise with UK brands and organisations who want someone on the ground for them over in this new market. With the recent Free Trade Agreement between New Zealand and the UK, and the UK-Australia FTA that has just been agreed, we anticipate that this will further strengthen ties between the UK, NZ, and Australia.”

Miln continues, “The agreements will open up opportunities and increase the number of UK companies who wish to take advantage of the many benefits the agreements provide. Of course, along with expanding into new markets comes a need for sound advice from PR/marketing experts that can help them to navigate the media landscape and ensure successful market entry. Now we can help those UK companies with international ambitions.”

Prior to its Asia Pacific launch, Rochester has worked with a selection of excellent brands and companies from Australia and New Zealand, helping them raise their profile in the UK. Clients include B2B and B2C companies across a wealth of sectors from services to organisations/associations to technology, food/drink, and lifestyle. Rochester’s offering includes PR/social media strategy and execution, creative campaign development, copywriting, founder profiling, events management, and media relations.

This was posted in Bdaily's Members' News section by Mike Smith .