Member Article

CloudM appoints new director of marketing and demand generation to lead ongoing growth

International digital workplace migration and management provider CloudM, has announced the appointment of Rachel Chesters as Director of Marketing and Demand Generation. Rachel will work alongside Managing Director, Gary Bennion and the rest of the CloudM leadership team, to help lead CloudM’s ambitious growth plans.

Rachel boasts an impressive track record in marketing strategy, lead generation and corporate communications, having held a number of leadership positions. Among other roles, Rachel was Head of Marketing for cloud services provider Outsourcery plc, prior to its acquisition by GCI. Most recently, Rachel worked as Marketing and Communications Director for the Growth Company, a leading provider of ethical outsourced services, as part of the organisation’s Senior Management Team, and an active member of the group’s Equality, Diversity and Inclusion board.

Her appointment comes as CloudM embarks on an aggressive growth strategy to cement its market leading international position. CloudM plans to continually improve its award-winning SaaS platform with new and innovative features, saving customers even more time and money while improving their business efficiency. Having been an established expert in the Google Workspace market for many years, CloudM will also focus on its growing Microsoft 365 offering, providing a wider market the opportunity to benefit from their solutions.

In addition to Rachel’s experience and academic foundation, she was recently shortlisted for a Made in Manchester Award 2022 (“the MiMAs”), recognising the best of Manchester’s young talent, in the Marketing, Advertising and Creative Professional category.

On her appointment, Rachel comments; “I am really impressed by the way in which Gary and the team have developed the business and brand and excited to be joining CloudM at such a pivotal point in its growth journey. There are phenomenal opportunities for us to expand and build on what is a solid foundation. I look forward to working with this dedicated, talented team to lead a demand generation and brand strategy that propels CloudM to the next level.”

Managing Director, Gary Bennion, adds: “I am delighted that Rachel has joined us. She brings incredibly strong knowledge and B2B marketing experience that will be vital for us as we continue our ambitious plans for growth in a rapidly changing and expanding marketplace.”

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