Yorkshire football club announces new global sponsor

Harrogate Town AFC Ladies has welcomed Aon plc as its new main sponsor.

Aon plc, a leading global professional services firm, will collaborate with Harrogate Town AFC Ladies on initiatives to promote women in sport, starting with an event to mark International Women’s Day on March 8.

The sponsorship reinforces the company’s commitment to making a positive social impact in its communities and aligns with its inclusive and diverse culture.

James Fell, head of Aon’s Leeds Tingley and Harrogate offices, said: “When the opportunity arose to sponsor Harrogate Town AFC Ladies team, we jumped at the chance as it is important that women’s football receives the same investment as men’s football.

“Fostering an inclusive and diverse culture is part of Aon’s culture and helps drive the best outcomes for our colleagues, clients, firm and the communities in which we work. The sponsorship of Harrogate Town AFC Ladies team aligns with this commitment and we believe it will benefit both organisations as well as the local community.”

Sarah Barry, CEO of Harrogate Town AFC, said: “We are delighted with our partnership with Aon and their decision to extend their commitment to the club by becoming our Ladies Teams official sponsor.

“Aon’s values for inclusivity mutually align with our own and there has never been a more exciting time to be involved in women and girls’ football.

“It’s a privilege to be working with a forward-thinking organisation of Aon’s calibre, who epitomises the same values as ourselves, this will really help accelerate the growth in the Harrogate District and beyond”.

In November 2021, Aon announced that it had renewed its sponsorship with Harrogate Town AFC, enabling the club to deliver its education provision, player development centre and business strategy to develop the club globally.

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