London housebuilder announces sustainable “boutique“ development launch

A London housebuilder has announced the sales launch of its sustainable “boutique” development.

Placemakers is scheduled to complete eight townhouses later this year on its Crystal Palace site. The development is being marketed through Knight Frank.

The first of Placemakers’ three current developments to complete, these family homes demonstrate the developer’s commitment to designing and building future proofed homes and delivering added value to buyers without compromising on profitability.

Ken Drumm, founder, Placemakers, said: “Placemakers’ emphasis on sustainability means that we deliver built assets that are already a decade ahead in terms of their environmental credentials, providing protection to both homebuyers and our investment partners.

“We have changed the narrative to demonstrate that our approach of combining sustainability and profitability makes perfect business sense.”

“The industry perception sometimes holds that as developers increase their costs in delivering future proofed homes, these costs are not recovered in their sales prices.

Ken continued: “It is our view that by not striving for high standards of sustainability, value is threatened by obsoletion and ‘whole life’ maintenance costs. Our homes protect our buyers, investors, and financial partners from such inevitable risks.

“We focus on innovation and are leading the way in constructing future-proofed homes with a reduced impact on the environment.

“Our experience not only showcases the remarkable technologies and building techniques available industry-wide, but also sets an example by raising the bar. We demonstrate that our model is not only economically viable, but that it also makes excellent business sense.”

The company also creates other opportunities for young people, including apprenticeships, and actively promotes women in construction.

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