Yorkshire company with homelessness recovery model launches

The first organisation in the UK to support those experiencing homelessness into employment through eco-friendly cosmetics making has launched this week.

Labre’s Hope based in Rotherham was co-founded by 25-year-old Aaron Probert and 23-year-old Joash Nelson-Piercy and will get those experiencing homelessness back into work by providing them with an employment opportunity to make handcrafted, sustainable cosmetics.

The project has received £500k in funding from the UK Government through the UK Community Renewal Fund and is part-funded by South Yorkshire Mayoral Combined Authority.

274,000 people in England were homeless in December 2021, identified by Shelter, and Crisis’ annual report states that “employment is often the only way forward to ensure people have sustainable income to cover the cost of accommodation.”

A mix of soaring house prices and rents have contributed to an acute homelessness problem in the UK, and in Yorkshire, nearly 200 people were sleeping rough in December 2021, while over 3000 people were living in temporary accommodation.

10 initial beneficiaries have been selected to be employed by Labre’s Hope, which will not only provide them with living wage employment but offer bespoke job coaching through South Yorkshire Housing Association (SYHA) to boost their skill sets – maximising their financial and career prospects.

SYHA will also provide social housing, a core element to helping people start their journey out of homelessness.

Crisis will provide a series of ‘Wellbeing Wednesday’ sessions on topics such as understanding and managing change and dealing with stress and anxiety.

Labre’s Hope is aiming to branch out to major cities such as London and Manchester in the next few years, with a goal of supporting 200 people at the end of their homelessness journey over the next five years.

Aaron said: “I am thrilled that our vision for helping people experiencing homelessness to achieve independence has finally come to life.

“Finding meaningful employment is one of the most crucial steps to help those experiencing homelessness and I am confident that our project will provide people with the skills they need to develop their independence.”

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →