Member Article

Midlands Businesses Make Pledges To Make Good Grow

Three West Midlands Marketing & Communications businesses are the latest in a growing number of organisations to join the Make Good Grow movement, pledging their support to help charities in the region. EAST VILLAGE., Gibsonhaus and Kinetic PR have all pledged pro bono services for good causes worth a total commercial value in excess of £75,000.

Putting the focus on skilled volunteering, Make Good Grow aims to connect businesses to causes that need specific services so that both can reap benefits.

Its Business Pioneer pledge system enables organisations to assess their time, services and product availability, committing to pledging a portion of what they do to help good causes to thrive. Make Good Grow’s platform connects businesses with good causes who need that service, support or product offer and then the work begins, bringing huge benefits to both parties.

So far, the system has seen a strong take up from businesses, both across the region and beyond. Make Good Grow believes that in a world that has an increased focus and spotlight on Environmental, Social and Governance (ESG) strategy and delivery, the advantage this approach poses will revolutionise how companies view CSR.

Rob Langley-Swain, Managing Director of Make Good Grow, explains more about the initiative, saying:

“There has never been a greater need for businesses to pledge their support and skills, not only in terms of helping others and paying it forward, but also because of their own ESG or CSR strategies. Businesses have traditionally focussed on reporting and delivering financial successes, but the increased focus now, and in the future, will be on their impact on the world, their people and the communities where they exist.

“Consumers, investors, regulators, employees and shareholders are all expecting more from businesses, so to be able to prove that you are measuring authentic sustainability and social impact with genuine continuous improvement to gain trust and recognition in the market is vital. Our pledge programme is just the start for businesses doing this and we can’t wait to grow and increase the good we are doing in the world.”

Award-winning Birmingham PR agency, EAST VILLAGE. is headed up by Tara Tomes, who has placed making a difference at the heart of her business. She says:

“I’m a true believer in doing good things and helping people when you can, so I’m thrilled that EAST VILLAGE. is able to commit more than £50,000 worth of time and resource to organisations that need our support. The team joins me in sharing the excitement that, thanks to Make Good Grow, we get to help a host of good causes and see the positive impact that our work will have on the wider community. I genuinely encourage more people to jump on board and pledge to Make Good Grow!”

Any organisation can join the Make Good Grow Business Pioneer programme and make a pledge to support Good Causes in the region and beyond. It doesn’t cost anything to be part of this growing movement.

This was posted in Bdaily's Members' News section by Jenny Holden .