Member Article

International Design Agency Potters with Local Exhibition

A Gateshead design agency that works with some of the world’s largest character licensing brands and toy companies in EMEA, North America and APAC has added a uniquely British character to its portfolio alongside other iconic global characters found in Star Wars, The Minions, and Barbie.

The team at Blue Kangaroo Design have been commissioned by Penguin Ventures (part of Penguin Random House Children’s) to create a touring installation to celebrate the 120th anniversary of Beatrix Potter’s naughty but loveable Peter Rabbit. The Peter Rabbit Storytime Trail allows children to play interactively in a garden setting and experience some of the things that Peter Rabbit would do himself including crawling under a garden gate, hiding in a watering can, and looking at his reflection in a mirrored water pool. The display is currently at Wallsend Library until mid-March before moving on to its next venue.

MD Of Blue Kangaroo Design, Jason Knights was delighted that his team had been selected to work on the installation.

“I’m very proud of the North East and whenever I work in the USA or Europe, I always promote our region to the people I meet. We work with huge brand leaders on major projects including TV and movie character licensing, but this is the first installation that we have done specifically for use in the North East.

“It’s been a huge privilege to work with the team at Penguin for the 120th anniversary of Peter Rabbit and as well as designing the installation, my team are responsible for moving it from location to location around the UK. There is even a possibility that it will go on an international tour.”

Blue Kangaroo Design have used state of the art printing and design technology to make the installation as environmentally friendly as possible. Wherever practical, natural products like wood have been used to minimise on the use of plastics and the print has been transferred directly onto wood to create a more environmentally friendly installation.

“When you think of Peter Rabbit and his friends in books and movies, you see a lovable character living as nature intended. We’ve created the installation to be as environmentally friendly as possible so that the real-life Peter Rabbits and their wildlife friends can continue to live in a safe and secure environment, “said Jason.

“ I’d like to think that if Beatrix Potter could see how we have brought one of her most loved animal characters to life that she would be very proud.“

Ends Photo: Jason at the Peter Rabbit Installation (The Bigger Picture Agency) Media and interviews keith@highlightspr.co.uk 07814 397951

This was posted in Bdaily's Members' News section by Keith Newman .