York PR firm lands new engineering client

A York PR agency has been handed a brief by Midlands engineering company Micro-Mesh to build brand awareness of its online FilterFinder division.

Established in 1988, York’s The Partners Group specialises in business-to-business PR and communications support for organisations in the manufacturing, food processing, construction and property, and professional services sectors.

Founded in 1968, Micro-Mesh is a family-run business specialising in the manufacture of hydraulic and air filters. The company manufactures bespoke filters to precise customer specifications as well as supplying a comprehensive range of standard products from its 40,000sq/ft facility in Nottingham.

In December 2020, the company launched FilterFinder: a long-awaited project brought forward by the pandemic. With a catalogue containing more than 600,000 part numbers from over 1,000 manufacturers, FilterFinder is one of the UK’s largest hydraulic filter cross-reference databases.

The PR brief is to build the FilterFinder brand among maintenance engineers and purchasing teams, areas that the Partners team is familiar with through their 20-year working history with industrial lubricants manufacturer ROCOL, their work with tooling supplier Cutwel, and with other businesses in manufacturing industries.

Elliott Underwood, of FilterFinder, said: “FilterFinder draws on the 50-year Micro-Mesh heritage and expertise but we are starting from scratch when it comes to brand awareness. The e-commerce platform has got off to a great start, but we recognise the importance of building the brand to support its continued growth.

“We were looking for PR support from an agency that understands our sector, and Partners fits the bill perfectly. The team came highly recommended, and we were instantly impressed by their understanding of our industry and customer base, and their track record of work with manufacturing businesses.

“We’re excited to be working together and looking forward to a long and successful partnership.”

Partners Group director Karen Tinkler says: “Micro-Mesh has built an enviable reputation for quality products, technical expertise and innovation. Our job is to help them build that same trust in FilterFinder.

“There’s a lot happening across both businesses, and this is a fantastic opportunity for us to help tell the story of Micro-Mesh’s continued success, evolution and innovation through the FilterFinder brand.”

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