Member Article

Data shows extra investment needed to attract candidates to the transportation industry

In the last three months, interest in transportation sector vacancies has increased, but recruiters are having to invest more and refocus budgets to find the best talent amidst a skills crisis. That’s according to new data from online talent sourcing specialist, Talent.com.

The company reports that the effort and investment required to attract candidates (measured by ad clicks) across transportation has doubled since early 2021 and is up 136% between February and September 2021. This is perhaps unsurprising given the shortage of HGV drivers the UK is currently experiencing.

As Noura Dadzie - VP Sales UK & International Markets at Talent.com – explains, while investment is needed to find the right candidates in today’s transportation sector, where these budgets are channelled will be a key driver of success:

“At a time when skills shortages have reached a critical point across the UK’s transportation industry, many hiring managers are pumping investment into recruitment activity in the hope that this will be enough to give them an edge over the competition. However, as the war for talent intensifies, it really is crucial that recruitment budgets are strategically directed if businesses are to benefit from any tangible return on this investment. When talent is so thin on the ground, only the most tactical approaches will assist in attracting the top candidates.”

“We are increasingly having conversations with transportation hirers who are moving funds into sophisticated tech tools to help them look outside of the usual channels to find talent, which is perhaps the reason why financial spend has increased. The rise of job aggregators and programmatic platforms, for example, is one area that more businesses are budgeting additional finances for to streamline their hiring. For those that are facing an increase in recruitment budgets, looking at where else this investment can be channelled strategically rather than throwing more money at the same problem should certainly be a priority.”

This was posted in Bdaily's Members' News section by Talent.com .