Member Article

The Restory expands leadership team with appointment of Rachel Percival as Director of Operations

The Restory, the world’s first aftercare platform, today announces the appointment of Rachel Percival as Director of Operations. This key hire further bolsters The Restory’s leadership capacity as they lay the foundations for exponential growth.

Rachel will lead end-to-end operations and be responsible for operational and customer experience excellence.

Before joining The Restory, Rachel led Customer Experience for leading luxury fashion brands and retailers, including Burberry and Farfetch and has consulted for LVMH on their Customer Experience strategy. As Global Customer Service Director of Farfetch, she was responsible for growing the global team to 80 people covering 13 languages across London, Porto, São Paulo, LA and Tokyo.

Her appointment follows Vipaasha Sheel, who joined The Restory last year as Head of Product and Delivery, and Richard Lockington as Head of Finance.

Formerly of LVMH, Vipaasha worked across building five clienteling products in 15 languages for brands such as Bulgari, Tag Heuer, Celine and others.

Richard previously led sustainable investments at Cyan Finance where he deployed capital into and supported a portfolio of 24 early-stage sustainable businesses. The portfolio received widespread recognition with Cyan being awarded Investor of the Year at the Edie Sustainability Awards and ESG Investor of the Year by Business Green.

Vanessa Jacobs, Co-founder of The Restory, comments:

“Expanding our leadership capacity with this calibre of industry veterans is a significant step in solidifying our position as the only platform that can meet the commercial-scale, quality and experience needs of the premium and luxury fashion industry. We are thrilled to benefit from Rachel’s breadth of knowledge and direct experience scaling the most significant luxury e-commerce fashion brand in the world.”

Rachel Percival, Director of Operations at The Restory, comments:

“I was immediately drawn to The Restory and its mission to extend the longevity of well-loved, luxury fashion pieces. Aftercare is the key to unlocking circular fashion. I am excited to join the team as they embark on the next growth phase, putting Customer Experience at the forefront of everything we do.”

This was posted in Bdaily's Members' News section by The Restory .