Award-winning Sheffield IT specialist to expand European presence following acquisition

Azzure IT, the award-winning Sheffield IT services provider, has been acquired by Content+Cloud, the UK arm of Nordic IT services group Advania.

The deal provides an exit for NPIF – Mercia Equity Finance, which is managed by Mercia and part of the Northern Powerhouse Investment Fund, and which has achieved a return well in excess of double its initial £2m investment.

Founded in 2011 by Craig and Sharon Such, Azzure is a Microsoft Dynamics 365 Business Central provider and has previously featured in rankings such as Deloitte Tech Fast500 EMEA and the Financial Times 1000 list, which recognise Europe’s fastest-growing businesses.

The investment in 2018, one of the largest ever made by the fund, was designed to help the company adapt its business model to market changes and to fuel further growth. Azzure, which now employs 58 staff, has since more than doubled its profits and achieved its best ever year in 2021.

The sale will allow the founders to realise the equity value of their shares, and Craig Such will continue to lead the business as CEO for its new owner.

Content+Cloud, which has offices in London, Manchester, Reading, Cardiff, Milton Keynes and Cape Town and is the UK’s largest Microsoft-focused cloud, digital transformation and managed services provider, was acquired by Advania in December 2021.

The acquisition of Azzure will allow the group to further build upon its UK presence and its Europe-wide Microsoft Dynamics team.

Will Clark, managing director of regional venture funds at Mercia, said: “Azzure IT is a very well-run business with highly skilled staff and a dynamic management team. The fund’s investment helped to fuel the company’s expansion and boost profits.

Craig Such, founder and CEO of Azzure, added: “The investment from NPIF in 2018 was a strategic part of our much wider growth strategy. It enabled us to grow the Azzure business by building a strong senior management team and transition the business to a subscription model.

“During the last four years since NPIF and Mercia have been involved, the business has undergone substantial change and has grown to the market-leading force it is today. Joining Content+Cloud and the Advania Group is the next step in Azzure’s ongoing growth journey and this will take the business to the next level.”

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