Member Article

Hootsuite releases its 2021 annual Social Impact Report

Hootsuite’s Impact Report details the company’s CSR efforts in 2021 and areas of focus in 2022

**25th April, 2022 **- Hootsuite released its annual 2021 Impact Report that details the results from its social impact initiatives last year, and commitment towards the planet, its people and its community. This report is one of many steps the company is taking to increase transparency and establish accountability around corporate social responsibility and diversity, equity, and inclusion.

Last year, Hootsuite launched its corporate guiding principles, which includes a strong focus on how the company can give back to the communities where its employees live and work, and become better neighbours and allies. Hootsuite also strives to be a place where everyone feels safe, welcomed, valued, and empowered to do their best work without compromising who they are.

“The impacts of a global pandemic, societal crisis, and natural disasters brought on by climate change are taking their toll on all of us,”** said Tom Keiser, CEO, Hootsuite**. “There has never been a more critical time for businesses and organisations to commit to a social impact strategy aimed at making our lives and those of our neighbours better for the long term.”

This year’s report highlights include:

• 72% of new Hootsuite employees hired through the referral process are from underrepresented groups (overall, 60% of our workforce self-identified as members of underrepresented groups in 2021) • Hootsuite recognised as the Winner of the Diversity Champion Award from LinkedIn Talent Awards Canada • 11,052 trees planted across Australia, Mexico and Canada • $1,000,000 CAD raised for BC Floods relief through a coalition of local companies • A 6x increase in mental health benefits for Hootsuite employees • Three new identity-focused employee resource groups launched to create a safer, more inclusive workplace • $128,785 CAD raised during the company’s first HootMatch employee matching event.

“While there is still much work to be done, I am proud of the steps that we have taken over the past year to collectively do better in the world,” said Eva Taylor, Director of Corporate Social Responsibility at Hootsuite. “I believe that each of us has a role to play in creating a better, more connected and inclusive world, and we’re committed to doing the work that’s needed to create a better future for all of us. We know there is always more that can be done and we’re excited to continue learning and growing.”

This was posted in Bdaily's Members' News section by P Adams .