Member Article

Virgile + Partners launches the latest H beauty premium destination in Bristol

Global design specialist Virgile + Partners has worked with Harrods to launch H beauty Bristol, located in The Mall, Cribbs Causeway. This marks the fourth H beauty location to open as part of a wider rollout by Harrods to use their longstanding knowledge and brand relationships in the beauty sector to create a first-class, standalone beauty experience for local beauty lovers.

Virgile + Partners’ design follows the principles of the previous H beauty stores, with the free flow design approach guiding consumers along with a bespoke pale grey and blush Italian terrazzo tile floor. Keeping in tradition the H beauty teddy bear, Hari, specially tailored to each local area, welcomes customers at the store entrance.

A highlight of any shopping experience is taking a moment to enjoy a coffee or cocktail with friends. With this in mind, Virgile + Partners designed H beauty Champagne Bar. A circular counter with elegant seating and soft lounge seating in an all-day café, serving not only coffee and sweet treats but also a considered menu of speciality cocktails and Harrods Champagne. The cosy space is fully integrated into the store design and adds to the dynamic buzz.

H beauty includes luxury boutiques such as Chanel, Dior and Kiehl’s, as well as other leading make-up, skincare and fragrance brands showcased in a stunning design concept. The latest H beauty store in Cribbs Causeway, Bristol complements its brand offers with added beauty services including Drybar, the UK’s most anticipated blow dry bar, and soon, Townhouse Nails.

The concept was developed and executed by Virgile + Partners, the Harrods internal team and construction consultancy Kendall Kingscott.

Ewald Damen, Creative Director and Managing Partner at Virgile and Partners, said: “Following the successful openings of Lakeside, Milton Keynes and Edinburgh, we’re pleased to see the fourth store open in Bristol. Staying true to the H beauty concept, H beauty Bristol has been further refined and tailored to its location, giving an added layer to the original design. The façade has been developed to be a dynamic and changing element within the design and creates a strong and welcoming entrance. The development and rollout of these stores show how the retail sector is evolving – particularly in destination and focussed retail with added services.”

This was posted in Bdaily's Members' News section by Business News .